“Boy With Luv ft. Halsey becomes the second BTS MV to reach 900 million views on YouTube. It was released on 12th April 2019. It joins DNA which has 1 Billion Views!
This is what I call a Dynamite Comeback! The reality of a billion views is a possibility since its over 900, 561, 417 views. BTS & ARMY are proving that breaking records is a simple as loving each other and being happy when the other is happy.
In a groundbreaking milestone that reaffirms their global influence, BTS’ iconic hit Boy With Luv, featuring American singer-songwriter Halsey, has officially surpassed 900 million views on YouTube. Released on April 12, 2019, as the lead single of BTS’ Map of the Soul: Persona album, the song continues to captivate fans around the world with its vibrant visuals, catchy melody, and heartwarming lyrics. This achievement adds yet another feather to BTS’ already decorated cap, demonstrating the group’s longevity, consistent appeal, and the unwavering support of their massive fanbase, ARMY.
Reaching over 900 million views places Boy With Luv among BTS’ most-watched music videos, joining the ranks of DNA, Dynamite, and MIC Drop (Steve Aoki Remix), all of which have also crossed the 900 million mark, with some already in the billion-view club. It’s a rare and impressive feat that only a select few K-pop videos have accomplished—showing the immense global traction BTS continues to generate even years after the song’s release.
Notably, the video achieved 74.6 million views within its first 24 hours, breaking the YouTube record at the time and setting a new global standard for premiere-day viewership. The collaboration between BTS and Halsey was historic—not only for the blend of East and West but also for the genuine friendship and mutual respect between the artists. Halsey’s inclusion wasn’t a typical feature; she fully immersed herself in BTS’ world, even participating in the vibrant choreography. Her cheerful charisma matched perfectly with the group’s bright energy, adding a unique dynamic to the song and the video.
In interviews, both BTS and Halsey have spoken highly of each other. Halsey praised BTS for their artistry and dedication, while BTS expressed admiration for her authenticity and musicality. The resulting synergy made Boy With Luv an unforgettable moment in pop culture.
The Boy With Luv music video is a kaleidoscope of pastel colors, joyful energy, and intricate choreography. From the pink theater set to the neon-lit streets, the video showcases BTS’ playful yet polished style. Each member is highlighted with solo scenes that reflect their charm—whether it’s Taehyung on the theater stage, Jimin dancing under a streetlight, or RM delivering his verse in front of a grand, whimsical cinema.
The choreography, featuring energetic footwork and synchronized movements, is one of the most iconic dance routines in BTS’ discography. Fans around the world have recreated the dance on social media platforms like TikTok and Instagram, further boosting the song’s popularity.
On the surface, Boy With Luv is a bright, upbeat love song, but BTS is known for embedding deeper messages in their music. The lyrics talk about discovering profound joy and meaning in the little things, especially when love is involved. RM’s opening line, “I’m curious about everything, how’s your day?” sets the tone for a song that cherishes intimacy, attention, and emotional depth. While earlier BTS tracks such as Boy In Luv (2014) expressed a more rebellious, youthful take on love, Boy With Luv marks a maturity in perspective—highlighting appreciation, understanding, and gentle affection. This contrast serves as a reflection of BTS’ personal and artistic growth over the years.
Boy With Luv made waves not only in Korea but around the globe. The song debuted at No. 8 on the Billboard Hot 100, marking BTS’ then-highest entry on the chart. It also dominated charts across Asia, Europe, and South America, earning numerous music show wins in Korea and awards at international platforms like the MTV Video Music Awards.
The group performed the song on major U.S. television shows such as Saturday Night Live, The Late Show with Stephen Colbert, and Good Morning America, each performance further cementing their place in Western mainstream media. Furthermore, Boy With Luv helped introduce a wider audience to K-pop, acting as a gateway song for countless new fans. Its cross-cultural collaboration, easy-to-follow chorus, and vibrant aesthetic made it accessible even to those unfamiliar with BTS’ previous works.
For BTS’ loyal fanbase, ARMY, this milestone is more than just a number. It’s a symbol of the community’s strength, dedication, and love for the group. ARMYs have consistently organized streaming events and coordinated view goals to help BTS reach new records—and the 900 million milestone is a shared victory.
Social media was flooded with celebratory messages, fanart, and throwbacks to the release day. Many fans fondly recalled the excitement of seeing the teaser photos, waiting for the premiere, and experiencing the magic of the video for the first time. As the view count climbs toward the coveted one-billion mark, ARMYs worldwide are already working together to keep the momentum going.
In the age of digital content, where online engagement directly impacts global reach, BTS has consistently dominated YouTube. With multiple music videos crossing the 500 million, 900 million, and even 1 billion view thresholds, BTS has rewritten the rules for non-English acts in the global music industry. The group’s meticulous planning, artistic vision, and connection with their audience have enabled them to build a vast digital empire. Boy With Luv stands as a prime example of how BTS not only understands the digital age but thrives in it.
As BTS members continue to pursue individual projects and fulfill their military duties, milestones like this remind fans of their collective power and enduring legacy. Boy With Luv remains a shining gem in BTS’ discography, a song that captures the joy of youth, the evolution of love, and the beauty of collaboration.
Whether you’re a longtime ARMY or someone discovering BTS for the first time, Boy With Luv is a song that continues to bring smiles, spark dance moves, and inspire connection. The road to 1 billion views is now officially underway—and with ARMY behind them, it’s only a matter of time.
Congratulations to BTS, Halsey, and ARMY on 900 million views! Here’s to many more milestones, memories, and music to come.
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