What BTS wore for the ‘Dynamite’ Conference 2020

“BTS wearing Louis Vuitton F/W ’20 looks at their “Dynamite” Global Press Conference in South Korea. J-Hope, Jimin, Jin, Jungkook, RM, Suga, and V, appeared in full Louis Vuitton looks at the online event. The collection was from season four of LV Men’s Artistic Director Virgil Abloh for the brand. The outfits were in silhouettes of white, navy blue and light-colored designs featuring ruffles, ties tailored shirts and suits.

In August 2020, BTS held a global press conference to celebrate the release of their English-language single, “Dynamite.” The event was notable not only for the group’s musical achievements but also for their sartorial choices, as all seven members—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—were attired in ensembles from Louis Vuitton’s Fall/Winter 2020 collection.

This deliberate fashion statement underscored BTS’s evolving relationship with the luxury fashion house. Prior to this, the group had incorporated Louis Vuitton pieces into various appearances, including their 2019 cover shoot for Paper Magazine’s “Break The Internet” issue and their performance on “Saturday Night Live,” where they showcased Virgil Abloh’s inaugural collection for the brand.

The choice to wear Louis Vuitton at the “Dynamite” press conference was more than a display of high fashion; it symbolized a fusion of contemporary culture and luxury branding. Louis Vuitton acknowledged this collaboration by featuring BTS in their official Instagram Stories, highlighting the group’s influence and the seamless integration of music and fashion.

The ensembles worn by BTS at the press conference reflected their individual styles while maintaining a cohesive group aesthetic. Jungkook, for instance, donned a denim outfit that resonated with fans and quickly became a sought-after item, demonstrating the group’s significant impact on fashion trends and consumer behavior.

This collaboration reached a new milestone in April 2021 when BTS was officially named global ambassadors for Louis Vuitton. Virgil Abloh, the brand’s men’s artistic director at the time, expressed enthusiasm about the partnership, noting that it added a modern chapter to the house by merging luxury and contemporary culture.

BTS’s influence extends beyond music into the realm of fashion, where their choices resonate globally, bridging cultural and stylistic boundaries. Their collaboration with Louis Vuitton exemplifies the dynamic interplay between the music industry and high fashion, highlighting the group’s role in shaping contemporary cultural narratives.