BTS have unveiled a new exciting merch for ARMY! “Clean and healthy water from deep in the ocean meets BTS to create premium water” said the tagline. On their Twitter page @bighit_merch (BigHit Official Merch), BTS announced a new must have merch which is branded bottled water in a purple bottle. The BTS themed drinking water is labled as ‘Be Water with BTS’. BTS’ new Album “BE” will be out in November this year. Could this be a preview of what is to come before the comeback?

The ‘purple’ bottled water is decorated with musical drawings that represent each member of BTS, Jin, Suga, J-Hope, RM, V, Jimin and Jungkook. The color of the bottle is purple, representative of ARMY, unfortunately, iARMYs will not be able to have access to it since it will only be available in Korea.

In October 2020, Big Hit Entertainment introduced a unique merchandise item that left fans both amused and intrigued: “beWATER with BTS.” This premium bottled water not only quenched thirst but also served as a collectible, reflecting BTS’s innovative approach to fan engagement.

The concept behind “beWATER with BTS” was straightforward yet distinctive. Big Hit Entertainment described it as “clean, healthy water from the deep ocean meets BTS to create premium water.” The bottle’s design was particularly noteworthy; each member of BTS contributed to its aesthetic by drawing symbols representing themselves. For instance, RM’s symbol was a cassette tape, Jin’s was a piano, Suga’s a guitar, J-Hope’s a vinyl record, Jimin’s a volume bar symbol, V’s a saxophone, and Jungkook’s a microphone.

“beWATER with BTS” was released on October 15, 2020, exclusively through the BTS Weverse Shop Global. The product was priced at 24,000 South Korean Won for a set of 20 bottles, each containing 500ml of water. However, availability was limited to South Korea, with the official notice stating that the item was “only available for shipping in South Korea.”

The announcement of BTS-branded bottled water elicited a range of reactions from fans worldwide. Many expressed enthusiasm over the bottle’s design and the idea of owning a piece of BTS memorabilia. One fan commented, “The bottle is super cute.” Another mused, “I should buy a bottle as a souvenir.” However, some fans were disappointed by the exclusivity, noting that the product was only available for shipping within South Korea, limiting access for international fans.

The release of “beWATER with BTS” highlighted BTS’s innovative approach to merchandise, blending everyday items with personal touches that resonated with fans. It also sparked discussions about the lengths fans might go to obtain exclusive merchandise, with some expressing a willingness to purchase the water just for the bottle. Additionally, the product’s release coincided with BTS’s online concert, “Map of the Soul ON:E,” during which members were seen drinking their own branded water, further promoting the merchandise.

“beWATER with BTS” exemplifies BTS’s unique blend of creativity and marketing, turning a simple bottle of water into a coveted collector’s item. While the product’s availability was limited, its impact was widespread, sparking conversations and showcasing the deep connection between BTS and their global fanbase.

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