As the comeback is drawing closer, BigHit have made available “Life Goes On” vinyl & cassette single for preorder. This will probably sell out within hours just like “Dynamite” did when its vinyl & cassette were made available. Unfortunately for now, its available for US purchase only. You can preorder at bts-be.us.
When BTS announced the limited edition 7-inch vinyl and cassette versions of their heartfelt single “Life Goes On,” ARMY knew this wasn’t going to be just another release—it was a collectible piece of BTS history. As the preorders launched, fans rushed to secure their copies, and within hours, the items were flying off digital shelves. This wasn’t just about owning another version of a beloved song—it was about preserving a moment in time when BTS comforted the world during one of its darkest periods.
“Life Goes On” debuted as the lead single of BTS’s introspective 2020 album BE, and it holds a deeply emotional significance both for the group and their fans. Written during the peak of the COVID-19 pandemic, the song provided comfort, healing, and hope. With its mellow acoustic instrumentation and poignant lyrics, it became an anthem for resilience and togetherness, reminding listeners that even through hardship, life indeed goes on.
The decision to release “Life Goes On” on limited edition formats such as vinyl and cassette felt both nostalgic and symbolic. Vinyl and cassette formats have seen a revival in recent years, especially among collectors and music enthusiasts who appreciate the tangible, analog experience of music. For BTS, who consistently pay homage to music history while creating the future of pop, this release was a fitting blend of past and present. It allowed fans to hold a piece of BTS’s legacy in their hands—something permanent, tactile, and timeless.
The announcement was met with immediate excitement online. Social media buzzed with ARMYs from across the globe posting about their successful preorders, showing screenshots, sharing unboxing dreams, and expressing heartfelt excitement. Hashtags like #LifeGoesOnVinyl, #BTSVinyl, and #PreorderBTS started trending worldwide within minutes of the announcement. BTS’s official shop and affiliated platforms reported overwhelming demand, with some fans facing waitlists and temporarily crashed pages—a familiar scene for ARMYs accustomed to BTS’s sold-out phenomena.
The 7” vinyl features the title track “Life Goes On” and, in some versions, a B-side or instrumental, all pressed into high-quality vinyl with exclusive artwork. The cassette edition carries the same tracks, but in that nostalgic, compact format that reminds many fans of their childhoods—making it both a collector’s dream and a sentimental piece. The design for both editions was tastefully minimalist, in line with the visual aesthetic of BE: black-and-white photography, handwritten fonts, and an overall sense of quiet elegance.
ARMYs didn’t just see these items as merchandise—they saw them as personal treasures. Many shared how they were planning to frame their vinyls or keep their cassettes in pristine condition as part of a growing BTS shrine. Others intended to listen to the music the old-school way, placing the needle to vinyl or pressing play on a cassette deck, letting BTS’s message wash over them in analog warmth. It wasn’t just a purchase—it was an experience, one that felt intentional, intimate, and special.
More importantly, the preorder release came during a period of anticipation and collective emotion in the BTS fandom. With the group members focusing on solo projects, military service, and future unit releases, ARMYs have been cherishing every new drop—no matter how small or limited. The vinyl and cassette were more than just a throwback; they were a tangible reminder of BTS’s message and presence, even in moments of physical distance.
“Life Goes On” itself has an enduring quality that makes it a perfect choice for this kind of physical re-release. Unlike many high-energy BTS title tracks, it’s quiet, tender, and reflective—qualities that resonate beautifully through the warmer tones of analog formats. Hearing the strumming guitar, RM’s opening verse, and Jungkook’s soft vocals on vinyl evokes a sense of presence and rawness that streaming sometimes can’t replicate.
The song’s lyrics, which speak of uncertain days, of loss and waiting, are balanced with gentle hope. Lines like “Like an echo in the forest / The day will come back around” became a kind of prayer during the pandemic. Fans clung to those words, and now, being able to physically hold them in a form that will endure decades adds even more emotional weight.
Moreover, BTS’s thoughtful approach to packaging and presentation never goes unnoticed. Both the vinyl and cassette were released with a sense of artistry that reflected the essence of BE. The monochrome visuals, personal involvement of the members in the concept design, and intimate vibe made the collectibles feel like personal letters from BTS to ARMY. It’s as though BTS said, “We’re not just giving you music. We’re giving you a memory.”
Collectors and fans have already noted the rarity and uniqueness of these editions, speculating that their value will only increase over time—not just monetarily, but sentimentally. Owning one of these limited editions is like holding onto a snapshot of a chapter when BTS and ARMY stood together, comforting each other through the unknown.
The preorder frenzy also underscored the changing landscape of music consumption. While digital streaming dominates charts and metrics, physical formats like vinyl and cassette are making a strong comeback, particularly in K-pop. BTS has always been at the forefront of this trend, offering limited physical editions that go beyond just CDs—each product crafted to be a cherished keepsake.
As always, BTS’s release strategy reflects their deep understanding of their fanbase. They know that ARMYs don’t just want music—they want connection, meaning, and legacy. That’s exactly what the “Life Goes On” limited edition vinyl and cassette represent. It’s a time capsule of emotion, a sonic love letter, and a symbol of how music can transcend formats and generations.
In the end, it wasn’t surprising that preorders sold out swiftly. It’s what always happens when BTS releases something this special. What’s remarkable is the consistency of love, passion, and dedication that both BTS and ARMY continue to show each other. Whether it’s in streams, tweets, or analog sounds spinning on a turntable, the bond remains unshakable.
As the world continues to evolve and change, one thing stays the same: BTS and ARMY will keep walking together, through every era and format. And as “Life Goes On” softly plays from a turntable or echoes through the gentle hum of a cassette deck, that message continues to ring true—soothing, reassuring, and eternal.
Fans are already in love with it
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