BTS Wins “The Music Video Of 2020” at The 2020 People’s Choice Awards

In 2020, BTS, the globally acclaimed South Korean boy band, achieved remarkable success at the E! People’s Choice Awards by securing four major accolades. Among these, their chart-topping single “Dynamite” earned the title of “The Music Video of 2020,” highlighting the song’s widespread popularity and the group’s significant impact on the global music scene.

BTS’ “Dynamite” had been Nominated with “Blinding Lights,” The Weeknd, “Holy,” Justin Bieber, Chance the Rapper, “Ice Cream,” BLACKPINK & Selena Gomez, “Life Is Good,” Future ft. Drake, “Rain On Me,” Lady Gaga, Ariana Grande, “UN DIA,” J. Balvin, Dua Lip, Bad Bunny, Tainy and “WAP,” Cardi B ft. Megan Thee Stallion.

Released in August 2020, “Dynamite” marked BTS’s first full English-language track, a strategic move that broadened their international appeal. The song’s vibrant disco-pop sound, coupled with its uplifting lyrics, resonated with audiences worldwide, providing a sense of joy during challenging times. The accompanying music video mirrored this exuberance, featuring colorful visuals and dynamic choreography that became instantly iconic.

The “Dynamite” music video shattered YouTube records upon its release, amassing over 101 million views within 24 hours, making it the platform’s most-viewed video in a single day at that time. This achievement underscored BTS’s immense global fanbase and their unparalleled ability to mobilize support across digital platforms.

At the 2020 E! People’s Choice Awards, BTS’s “Dynamite” was honored as “The Music Video of 2020,” a testament to its cultural impact and the group’s artistic excellence. In addition to this accolade, BTS secured three other awards:

The Group of 2020: Recognizing BTS as the standout musical group of the year.
The Song of 2020: Awarded for “Dynamite,” acknowledging its widespread acclaim and commercial success.
The Album of 2020: For their album “Map of the Soul: 7,” reflecting its critical and commercial achievements.

These honors highlighted BTS’s versatility and dominance across various facets of the music industry.

In their virtual acceptance speech, BTS expressed gratitude towards their fans, known as ARMY, emphasizing the challenges faced during the year and the solace they found in music. They stated, “This has been a tough year for everyone. It was difficult for us as well but, rather than stop still, we concentrated on what we do best—which is music.”

BTS’s success at the People’s Choice Awards was part of a series of accolades in 2020, including wins at the MTV Video Music Awards and Billboard Music Awards. Their ability to break language barriers and resonate with a global audience has solidified their status as cultural ambassadors, bridging Eastern and Western musical traditions.

The triumph of “Dynamite” and its recognition as “The Music Video of 2020” underscored BTS’s innovative approach to music and visuals. The song’s success paved the way for greater acceptance of non-English tracks in mainstream Western media and opened doors for other K-pop artists on international platforms.

Moreover, “Dynamite” served as a beacon of positivity during a tumultuous period, with its upbeat tempo and joyful visuals offering a much-needed escape for listeners worldwide.

BTS’s achievement at the 2020 E! People’s Choice Awards, particularly winning “The Music Video of 2020” for “Dynamite,” exemplifies their global influence and the universal appeal of their artistry. Their ability to connect with diverse audiences through compelling music and visuals has not only garnered critical acclaim but has also fostered a sense of unity and joy among fans across the globe.