2.28 Million Views in 7 Minutes! “Life Goes On” Officail MV Finally Drops!

BTS Official MV for their “BE” Album title track “Life Goes On” premiers on YouTube! The MV is all that was expected plus so much more! It is a song that will definitely give the comfort, hope, peace of mind and a sense of “You are not alone in this”, lets be each others’ comfort

Global superstars BTS have done it again, proving their massive influence and emotional resonance with the world. On November 20, 2020, at exactly 2 PM KST, BTS released the official music video for “Life Goes On,” the title track of their most introspective and healing album to date, “BE.” Within just seven minutes of its release, the MV had already garnered over 2.28 million views on YouTube, a jaw-dropping milestone that speaks volumes about the anticipation and love from fans worldwide.

But beyond the numbers, “Life Goes On” is a song, and a message, that feels deeply personal. In a year that’s seen the world brought to a standstill by the COVID-19 pandemic, BTS offers a moment of quiet reflection, hope, and comfort. The MV, directed by member Jungkook, captures raw emotions, everyday stillness, and the beauty of staying connected, even in isolation.

“Life Goes On” is not your typical pop anthem. It doesn’t burst with heavy beats or flashy visuals. Instead, it begins gently, with soft guitar strums and Jungkook’s soothing voice delivering the opening lines:
“One day, the world stopped / Without any warning.”

The lyrics are painfully relevant — a nod to the shared experience of a world halted by an invisible enemy. BTS, always known for using their music to speak honestly, does not shy away from acknowledging the grief and confusion that defined 2020. And yet, they don’t let the darkness win. Through their words, they reassure listeners that even when plans are derailed and routines shattered, life, somehow, goes on.

The MV’s tone reflects this philosophy: muted colors, intimate settings, and scenes that feel almost like memories. We see the members lounging at home, walking through empty streets, sitting together in a cozy room — all without the high-energy choreography or cinematic effects often associated with K-pop music videos. The simplicity is striking, and it’s precisely what makes the video so relatable.

One of the most heartwarming aspects of the MV is that it was directed by BTS’s youngest member, Jungkook. Known for his passion for filmmaking and editing, Jungkook has often shared self-filmed travel videos and behind-the-scenes clips with fans through the group’s YouTube content.

With “Life Goes On,” he steps confidently into the role of director — and the results are stunning. The camera lingers lovingly on the members’ faces, capturing small, unspoken moments: the way Jin stares out a window, Jimin’s quiet smile, Namjoon’s thoughtful gaze during a drive. These aren’t staged performances — they feel like real snapshots of seven friends navigating an unfamiliar world together.

By putting the focus on authenticity over spectacle, Jungkook delivers a powerful visual story that perfectly complements the song’s message.

“Life Goes On” is the title track of “BE,” BTS’s most personal album to date. Created during the pandemic, the album was entirely shaped by the members themselves — from lyrics and composition to design and production. They each took on roles usually handled by staff: RM and SUGA were heavily involved in songwriting and creative direction, Jimin was music project manager, V worked on visuals, and Jin took part in the overall concept planning.

The result is an album that reflects not just the thoughts of seven artists, but the emotions of millions of fans — sadness, hope, nostalgia, and quiet strength. “Life Goes On” encapsulates that beautifully. While the group is no stranger to tackling real issues — mental health, societal pressure, self-love — this song is perhaps their most intimate offering yet.

That 2.28 million views in 7 minutes isn’t just a flex — it’s a testament to BTS’s global impact. The MV also broke 10 million views in under 45 minutes, and continued to climb steadily, trending worldwide on YouTube and Twitter.

ARMY, BTS’s dedicated fandom, had been counting down the release with excitement, hosting live viewing parties, organizing hashtags, and flooding social media with love and anticipation. Hashtags like #LifeGoesOnMV, #BTS_BE, and #LifeGoesOnWithBTS trended in multiple countries within minutes.

In addition to the MV release, BTS also performed “Life Goes On” live for the first time during their comeback special and various music shows, drawing attention for their sincerity and emotional delivery. 2020 was a year of loss, adaptation, and uncertainty. Concerts were canceled, borders were closed, and people were isolated from loved ones. For BTS — whose world tour was halted and who spent the year mostly apart from fans — it was also a period of deep reflection.

Through “Life Goes On,” they’ve turned that reflection into art. The song doesn’t promise easy solutions. Instead, it offers acceptance, compassion, and a gentle hand to hold. It’s a message that says, “We’re in this together. We understand. And even if it’s hard now — we’ll keep going.”

Fans around the world have shared how the song helped them cope with loneliness, uncertainty, and emotional fatigue. Many say it brought them to tears — not out of sadness, but because it felt like BTS had written the words they couldn’t express themselves.

“Life Goes On” isn’t just a comeback track. It’s a moment in history, capturing the shared reality of millions during a global crisis. It marks a departure from traditional idol concepts, proving once again that BTS is not defined by trends or expectations — but by authenticity and storytelling.

It’s also a promise — that BTS will continue to walk with their fans, through every season of life. Whether on a stadium stage or in a quiet bedroom, they remain present, real, and ever-evolving.

• BTS released the official MV for “Life Goes On” on November 20, 2020, at 2 PM KST.
• The video hit 2.28 million views in just 7 minutes, breaking records and touching hearts.
• Jungkook directed the MV, showcasing everyday moments and a comforting message.
• The song is part of “BE,” an album shaped entirely by BTS during the pandemic.
• With gentle visuals and raw emotion, “Life Goes On” became an anthem of healing and resilience in 2020.

As we reflect on a year like no other, BTS reminds us that even when the world feels paused — even when nothing feels the same — life, quietly but surely, goes on.