There are very few hours left for BTS’ most awaited comeback. ARMYs have set goals to make the comeback the best one yet. At this point you can trust that ARMY is serious with whatever goals that they set. The collective agenda that is decided with one voice and one end result always delivers!

When BTS dropped their single “Dynamite” all the goals that ARMY set, were achieved and even exceeded, and now, a new exciting challenge is upon the fans who have always believed in the strength of speaking as one and being determined to reach the goals no matter what! This is an exciting time to be alive, to embrace the collective “love yourself” nature that is BTS’ loyal fans. Are you ready for the comeback? Are you ready to listen to new music? Are you ready to have fun? What are you most looking for in this comeback?

In the ever-evolving world of K-pop, few fandoms are as powerful, organized, and passionate as ARMY—the global fanbase of the world-renowned group BTS. With the announcement of BTS’s comeback album BE, excitement has once again swept across social media platforms, fanbases, and streaming circles. But ARMY isn’t just sitting back and waiting for the release; they’re already in motion, uniting with clear-cut goals and trending hashtags like #BETODAY to build momentum for the album’s success.

Released on November 20, 2020, BE was a deeply personal and self-directed project from BTS. From songwriting and production to styling and concept design, the members were intimately involved in every step of the creative process. The album represented not only their reflections during the global pandemic but also a message of hope, healing, and connection—a sentiment that ARMY quickly embraced and uplifted.

Now, as BTS gears up to commemorate and reintroduce BE in a comeback-like celebration—be it through a special anniversary, deluxe edition, performance comeback, or simply a fandom-driven appreciation campaign—ARMY is leading the charge. With #BETODAY, fans are not only reminiscing about the impact of BE, but also reigniting its presence across digital platforms.

The hashtag #BETODAY began trending globally after several major ARMY fanbases initiated a campaign to spotlight the BE era’s emotional resonance and artistic importance. “This album healed us when the world felt uncertain,” one Twitter user wrote. “Let’s bring it back today, because its message still matters.”

Rather than letting the anniversary pass quietly, ARMY decided to turn the moment into an active celebration. The hashtag serves as a digital rallying cry: to stream the album, share favorite lyrics, rewatch music videos like Life Goes On, and flood social media with BTS content that brings the BE era back into the spotlight.

The campaign’s success isn’t surprising. Within hours, #BETODAY was trending in over 60 countries, with millions of tweets and counting. Clips of BTS performing “Blue & Grey,” Jungkook’s behind-the-scenes footage, Namjoon’s heartfelt words about loneliness, and Yoongi’s raw musicality filled timelines around the world.

ARMY is known for setting strategic goals whenever BTS releases music, and this time is no different. Fanbases have laid out clear guidelines across multiple platforms:

  • YouTube: Targeting re-streaming goals for Life Goes On, Blue & Grey fan videos, and behind-the-scenes content from the BE era.
  • Spotify: Coordinated streaming goals for each track on the album, including underappreciated gems like “Telepathy” and “Dis-ease.”
  • iTunes & Apple Music: Encouraging fans to purchase and re-download the album in key charting regions.
  • Shazam: Regular campaigns to boost recognition of Life Goes On and support its chart longevity.
  • Social Media: Daily themed prompts to share favorite performances, quotes, and personal stories about how BE impacted lives during difficult times.

ARMYs from different countries have also localized their efforts. Brazilian ARMYs set a goal to enter BE back into their national streaming charts, while Filipino fans organized Twitter spaces and digital streaming parties. Korean fanbases focused on Melon and Genie streaming while hosting virtual exhibitions showcasing BE’s visuals and behind-the-scenes contributions from each member.

The message is clear: ARMY is treating this BE resurgence as more than nostalgia—it’s an organized celebration with a purpose.

BE was unlike any other BTS album. Where Map of the Soul: 7 was grand and introspective, BE felt intimate and honest, offering comfort in the chaos of 2020. Songs like Life Goes On expressed quiet resilience, while Fly to My Room captured the claustrophobia of quarantine life. Blue & Grey, co-written by Taehyung and featuring haunting lyrics about depression and burnout, struck a chord with listeners everywhere.

Namjoon, in interviews, described the making of BE as therapeutic, saying, “We needed this album as much as our fans did.” That mutual healing between artist and audience is what makes BE so enduring—and what fuels ARMY’s enthusiasm to elevate it once again.

Many fans are using the comeback as an opportunity to reflect. “BE was there when I lost my job and felt hopeless,” one ARMY shared. “Hearing their voices say ‘Life goes on’ helped me believe that it really would.” Another wrote, “I still cry when I hear Blue & Grey. That song saved me.”

The emotional weight of BE combined with its musical diversity—from hip-hop to lo-fi ballads—makes it a standout even years later. This comeback wave is a reminder that BE is timeless, not just tied to a single year or event. ARMY has made headlines for their power before—crashing servers, topping charts, matching BTS’s donations, and even organizing social justice campaigns. This comeback effort further showcases how fandom can be purposeful and uplifting.

Rather than resorting to toxic competitiveness or empty metrics, ARMY is channeling its energy into something meaningful: highlighting an album that gave them solace, strength, and solidarity.

What’s particularly impressive is how organic and fan-led the movement is. With no official comeback announcement or promotional campaign from BTS’s label (as of this writing), ARMY is taking initiative, once again proving that their love for BTS isn’t dependent on external validation. It’s about connection, memory, and the impact of the music.

Whether or not this BE celebration leads to an official event, ARMY’s passion has already created a wave of love and appreciation that BTS is sure to feel. Given that some members are currently serving in the military, this campaign also serves as a bridge—reminding both BTS and fans that their connection remains unbreakable.

As the hashtag #BETODAY continues to trend, fans are hopeful for more surprises—perhaps a live performance resurface, an interview throwback, or even a message from one of the members. Regardless of what happens, ARMY has once again proven their ability to turn a simple album appreciation into a global phenomenon.

“In the end, life goes on. So let’s live it together.” That’s the sentiment echoing throughout this fan-led comeback. And with ARMY behind them, BTS’s BE era is finding new life today, tomorrow, and beyond.

Everyone is waiting for the comeback!

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