The ‘Trunk Project’ Shirt Coat BTS’ Jung Kook Was Wearing During Their VLive Sold Out On The Official Company Website

When it comes to global impact and influence, few artists embody the phrase “sold out king” quite like BTS’ youngest member, Jungkook. Over the years, Jungkook has become not only known for his outstanding vocal talent, mesmerizing stage presence, and all-around star power, but also for his uncanny ability to sell out nearly anything he touches, whether it’s a designer jacket, a hand lotion, or even lemon-flavored kombucha.

This phenomenon has been dubbed “The Jungkook Effect,” and it continues to gain momentum year after year. ARMYs, the loyal and ever-watchful fanbase of BTS, are constantly on the lookout for what Jungkook wears, uses, or recommends. The moment Jungkook appears in a certain outfit or holding a specific product, fans around the world spring into action, tracking it down and rushing to buy it. Retailers, designers, and small businesses alike have taken note of this powerful influence, knowing full well that even a glimpse of Jungkook with their product can lead to a complete sell-out within minutes.

Jungkook is not unaware of this impact. In fact, he has spoken publicly about it, acknowledging the strong interest people have in what he wears or uses. Rather than brushing it off, Jungkook has embraced the attention with sincerity and thoughtfulness. He once mentioned that he would like to put this influence to good use, particularly by supporting brands and businesses that are struggling or lesser-known. That mindset is a testament to the kind of person Jungkook is: mindful, empathetic, and aware of the power his platform holds.

Already in the early part of the year, Jungkook has sold out several items, not just high-end clothing, but also more unexpected products, including non-clothing items like health drinks. For example, during one of his casual VLive broadcasts, fans spotted Jungkook sipping a yellow liquid from a clear plastic bottle. When he mentioned that it was lemon-flavored kombucha, casually adding that he enjoys it and drinks two packets a day, fans went into detective mode. In no time, ARMYs had identified the exact brand and flavor, and within hours, the product was completely sold out, not just in South Korea but in several international stores as well. A month’s supply was gone almost instantly.

This instance is just one of many that illustrates the immense selling power Jungkook possesses. But the magic doesn’t stop at beverages. Following the Grammy Awards, BTS made a special appearance on VLive to unwind and chat with fans. During this casual post-event interaction, Jungkook was seen wearing a stylish fleece check shirt coat from the Korean brand Trunk Project. He didn’t make any mention of it, he didn’t have to. Fans noticed it immediately, and by the end of the VLive, the coat was already sold out on the brand’s official website. The spike in traffic even caused delays and temporary errors for some international buyers trying to access the page.

This level of influence would be astonishing for any celebrity, but what makes Jungkook’s power especially unique is the sheer range of items he’s able to sell out. It’s not limited to luxury brands or exclusive releases. From basic t-shirts to kitchen items, from perfumes to tech gadgets, if Jungkook has it, uses it, or even glances at it long enough on camera, it becomes a must-have for ARMYs around the globe.

But beyond just the fun and frenzy of buying the same items as their favorite idol, there’s a deeper connection at play here. Fans often express that purchasing something Jungkook uses makes them feel closer to him, like they’re sharing a small part of his world. It’s a way for them to support him and the things he loves, even from afar. For others, it’s simply a matter of admiration, Jungkook has long been praised for his simple yet stylish fashion sense, his attention to detail, and his ability to make even the most casual looks seem effortless and cool.

Fashion experts and branding professionals have analyzed this phenomenon and continue to be amazed. Unlike traditional advertising, Jungkook doesn’t need to make a paid post or endorse a product to generate sales. His organic, unintentional “endorsements” often yield better results than expensive ad campaigns. Some have likened his influence to that of fashion icons and global ambassadors, and it’s not uncommon for brands to experience what feels like a once-in-a-lifetime sales spike simply because Jungkook was spotted with their product.

As a result, many brands, especially small Korean companies and local designers, have benefited immensely from Jungkook’s unintentional endorsements. Some have even expressed gratitude publicly, sharing how his visibility helped them stay afloat during challenging times, particularly during the COVID-19 pandemic, when many businesses were struggling.

Jungkook’s approach to fashion and product use is also refreshing in that it’s authentic. He doesn’t always wear the flashiest designer pieces or chase trends. Instead, he wears what he likes, what’s comfortable, and what aligns with his personal aesthetic. That genuineness is part of what makes him so beloved. Fans can tell that Jungkook isn’t trying to sell them anything, he’s simply sharing bits of his life, and the response is purely a reflection of how deeply he’s trusted and admired.

As the year unfolds, it’s clear that “The Jungkook Effect” is showing no signs of slowing down. With each appearance, livestream, or social media update, there’s bound to be another item, another piece of clothing, or another hidden gem that fans will seek out, eager to capture even a fragment of the magic that surrounds Jungkook. And in turn, whether intentionally or not, Jungkook continues to uplift businesses, connect people, and create a shared experience that unites millions of fans across the world.

In a world oversaturated with influencer marketing and commercial noise, Jungkook stands apart as a true organic influencer, one whose power stems from authenticity, trust, and a magnetic charm that’s impossible to replicate. From kombucha to high-end fashion, from skincare to cozy fleece jackets, everything Jungkook touches turns to gold. And with every sold-out item, he reminds us of the beautiful connection between artist and fan, one built on admiration, shared joy, and yes, the occasional check-out frenzy.

Trunk Project has posted the picture of Jungkook wearing the Fleece Check Shirt Coat on their Instagram stories!

This is not the first time that Jungkook has out sold the particular brand. On March 10, BTS’s variety show Run BTS! returned with Episode 95. In it, the members made toffee candy and played tricky childhood games like jackstones. Jungkook wore a gray Trunk Project t-shirt. The t-shirt sold out immediately the show ended.

Jungkook also sold out a bracelet that he wore during his March VLive that recorded the highest number of real time viewers at over 22 million, breaking his own record of 13 million during a February VLive with fans. He truly is the “Sold Out King”