On March 10, 2021, BTS member Jimin received an unprecedented tribute from his dedicated fanbases. Jimin Bar China, All For Jimin Korea, and the renowned fansite JamJam collaborated to produce a television commercial that aired during the Grammy Awards broadcast on South Korea’s Mnet channel. This initiative marked the first time a BTS member was honored with a fan-sponsored advertisement during such a prestigious international event, highlighting the global influence of both Jimin and the BTS ARMY.
The 15-second commercial showcased some of Jimin’s most memorable performances, including “Telepathy” and “Fix You” from MTV Unplugged, and “Life Goes On” from the 35th Golden Disk Awards. These selections emphasized Jimin’s exceptional vocal abilities and stage presence, serving as a heartfelt tribute from his fans. The advertisement was strategically scheduled to air at 8:55 PM KST, just before the Grammy broadcast, ensuring maximum visibility among viewers.
This initiative was not an isolated event but part of a broader pattern of fan-led projects celebrating Jimin’s achievements. For instance, in January 2020, Jimin Bar China organized a similar TV advertisement during the Golden Disk Awards, further demonstrating the fanbase’s commitment to honoring Jimin’s contributions to music and performance.
The Grammy commercial not only celebrated Jimin’s artistry but also symbolized the deep connection between BTS and their fans. By spotlighting Jimin during one of the music industry’s most significant events, the fanbases showcased the power of collective support and the global reach of BTS’s influence. This gesture served as a testament to the enduring bond between the artist and his admirers, reinforcing the impact of fan-driven initiatives in the world of entertainment.
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