BTS’ V Sold Out The “DNA” Themed BTS Merch Sweatshirt Hours After Appearing on RUN BTS

There are many moments that define what it means to be a BTS fan, or ARMY, as the fandom is passionately called. From heart-stirring performances to emotionally charged award speeches, every instance adds to the BTS experience. However, one recurring phenomenon that fans have come to expect (and prepare for) is the “sold-out effect.” And perhaps no one does it quite like V, also known as Kim Taehyung.

In a recent episode of RUN BTS, the group’s iconic and beloved variety show that offers a peek into their personalities beyond the stage, V was seen wearing a cozy yet striking sweatshirt from BTS’ DNA-themed merchandise. It was a simple moment, a member wearing a piece of their own merch while participating in lighthearted activities with his brothers. But for ARMY, it was a cue. Within hours, the sweatshirt had completely sold out on Weverse Global and Weverse Korea, leaving fans scrambling and lamenting the missed opportunity.

So why did this happen, and what makes it so significant?

Let’s start with RUN BTS itself. This show has been a core part of BTS’ brand for years. It’s where fans see the boys at their most relaxed, playful, competitive, and often chaotic selves. From cooking challenges to escape rooms, bungee jumping to crafting competitions, each episode adds another layer to their personalities. And because the show is beloved and widely watched, what the members wear naturally garners a lot of attention.

Now enter V, whose unique fashion sense has long been admired both within and outside the ARMY fandom. Taehyung has always had a keen eye for aesthetics, mixing vintage classics with bold modern trends. His personal style blends sophistication, comfort, and a touch of artistic flair, often reflecting his inner world, introspective, playful, and expressive. So, when he chooses to wear something, it doesn’t go unnoticed. In fact, it sets off a chain reaction.

The DNA-themed sweatshirt that V wore in this RUN BTS episode was part of an exclusive BTS merchandise drop celebrating their mega-hit song “DNA.” The song itself holds a special place in BTS history. Released in 2017 as part of their Love Yourself: Her album, “DNA” was a sonic and visual explosion of color, love, and new beginnings. It was also the track that brought them to a wider global audience, landing them performances on American television and helping them break even more boundaries.

The merchandise line tied to this era is therefore more than just clothing, it’s symbolic. It’s a wearable memory, a tribute to a time when BTS’ global popularity skyrocketed. And to see V, years later, donning a piece from this line during a casual variety show shoot brought that moment full circle. It reawakened nostalgia, appreciation, and, of course, the desire to own that exact item.

Fans rushed to Weverse, the official BTS merchandise hub, to get their hands on the sweatshirt. Within hours, both Weverse Global (which serves international fans) and Weverse Korea (for domestic fans) were out of stock. Social media was filled with screenshots of empty carts, “sold out” banners, and heartfelt memes about the swiftness of Taehyung’s influence. Some fans shared stories of setting reminders for merch drops, others joked that they needed training to keep up with V’s power.

But beyond the humor and the flurry of activity, this moment is a testament to V’s impact, not just as a member of BTS, but as a trendsetter and cultural icon.

It’s not the first time V has caused something to sell out. From the cologne he used in a fan letter that immediately vanished from shelves, to the Mute Boston Bag from his personally designed merchandise collection (which sold out within minutes and crashed the site), Taehyung’s fashion choices carry immense weight in the world of marketing and influence. And the demand is not just about owning a piece of clothing, it’s about connecting with the moment, with the memory, and with the emotion he evokes just by being himself.

There’s something deeply comforting about seeing V in casual wear during a RUN BTS episode. It reminds fans that beneath the global superstardom, he’s still the same Taehyung who loves to laugh, joke around with his members, and pour himself into every project, whether it’s an album, a painting, or simply choosing what sweatshirt to wear that day.

This kind of visibility, where fans can feel close to their idols, even in small, everyday ways, is one of the many things that has made BTS such a phenomenon. It blurs the lines between artist and audience, creating a space where even a sweatshirt becomes a cherished memory. V didn’t have to say a word. All he did was show up in that DNA sweatshirt, and suddenly, it wasn’t just a piece of merch, it was a moment. A mood. A statement.

For those lucky enough to snag the item before it sold out, it’s a prized possession. For those who missed it, there’s always hope—hope for a restock, or even just another opportunity to witness the magic of BTS making the ordinary feel extraordinary.

In the end, what this episode, and the frenzy it caused, showed us was the deep emotional connection fans have not just to BTS as a group, but to the individual members. V’s influence is subtle yet massive. He doesn’t boast or ask for attention. He just exists, beautifully and authentically, and that’s more than enough to move millions.

The sold-out DNA sweatshirt isn’t just a tale of powerful influence, it’s a love letter to fandom culture, to the shared experiences between artist and fan, and to the magic of Taehyung’s quiet power. Whether it’s a sweatshirt, a song, or a single smile, when V touches it, the world pays attention.