BTS’ SUGA, j-hope & Jung Kook for COWAY’s “Icon Water Purifier” Ad Campaign

BTS’ ongoing partnership with Coway continues to generate buzz as the brand wraps up its newest Ice Water Purifier ad campaign with a final installment featuring SUGA, J-Hope, and Jungkook. The latest segment, released today, completes the full lineup of BTS members promoting the brand’s sleek, state-of-the-art water purification system.

The campaign has been strategically rolled out in stages, with RM and Jin launching the initial wave with their charismatic presence. This was followed by the ever-visual duo V and Jimin, whose fresh visuals and elegant delivery made headlines. Now, fans are treated to the final trio, SUGA’s calm charisma, J-Hope’s vibrant energy, and Jungkook’s boyish charm, bringing the campaign to a perfect close.

SUGA’s presence in the Coway ad exudes cool confidence. Known for his quiet strength and deep voice, he presents the ice water purifier as both essential and luxurious, effortlessly tying his image to the product’s clean, refined design. Fans have praised his minimalist style and the calm tone he brings, aligning perfectly with Coway’s premium branding.

Bringing his signature brightness to the screen, J-Hope lights up the campaign with his engaging expressions and lively delivery. His clip highlights the refreshing power of cold water in the middle of a busy day, and his playful, refreshing vibe makes the product even more appealing. Fans loved the blend of fun and function that Hobi brought to the concept.

Rounding out the trio, Jungkook shines with his natural on-screen ease. The youngest member of BTS showcases Coway’s user-friendly features, and his approachable, athletic image makes him the ideal face for a product focused on clean, refreshing hydration. His strong visuals, paired with his casual charm, were a hit with fans and new viewers alike.

The Coway x BTS campaign not only highlights the Ice Water Purifier’s sleek design and technology, but it also demonstrates Coway’s smart marketing by incorporating the individual appeal of each BTS member. Each ad segment feels tailor-made to match the member’s unique personality, RM’s intellect, Jin’s elegance, V’s mystique, Jimin’s softness, SUGA’s refinement, J-Hope’s joy, and Jungkook’s energy.

Fans have taken to social media to express their excitement about the full set of ads being released, many praising how the campaign maintained cohesion while letting each member’s charm shine individually.