BTS has once again etched their name in the annals of music history as their dynamic and energetic music video for “IDOL” surpassed 900 million views on YouTube. This milestone not only marks a significant achievement for the global superstars but also cements their dominance in the digital music scene. With “IDOL” joining the elite list, BTS now holds the record for the greatest number of music videos by a group to surpass 900 million views on YouTube, a total of six, surpassing the iconic British rock band Coldplay, who previously held the title.

The music video for “IDOL,” which was released in August 2018 as part of their compilation album “Love Yourself: Answer,” showcases a stunning fusion of traditional Korean culture with vibrant modern visuals. The song celebrates self-identity and empowerment, aligning perfectly with BTS’ overarching themes of self-love and personal growth. “IDOL” is notable not just for its message, but also for its colorful and electrifying visuals, choreographic complexity, and the rich symbolism layered throughout the music video. These elements have all contributed to its lasting popularity and shareability across social media platforms, ultimately leading to this remarkable milestone.

Reaching over 900 million views is a massive feat for any music video, especially one from a non-English language group. For BTS, this achievement is even more noteworthy given the diversity in their discography and the constant innovation they bring to each comeback. Their ability to captivate audiences not just in Korea but across the globe is a testament to their artistry and the deep connection they share with their fanbase, known as ARMY. The music video for “IDOL” alone exemplifies their attention to detail and their commitment to fusing global influences with Korean culture, making them cultural ambassadors on the world stage.

In addition to “IDOL,” BTS has five other music videos that have reached or surpassed the 900 million view mark, with two of them crossing the 1.2 billion threshold. “Boy With Luv” featuring American pop star Halsey and “DNA” have both become cultural phenomenons in their own right. “Boy With Luv,” released in April 2019, was a collaboration that symbolized BTS’ expanding influence in Western markets and was praised for its pastel aesthetics and playful tone. Meanwhile, “DNA,” released in 2017, marked a pivotal moment in BTS’ career as it was the first music video from a Korean boy group to break into the top tier of global YouTube views, solidifying their place in mainstream international music.

What makes these numbers even more extraordinary is BTS’ consistent ability to rack up massive view counts across various concepts, languages, and genres. Each music video is a distinct artistic endeavor that reflects the group’s evolution and musical diversity. Whether it’s the fierce choreography and cultural pride in “IDOL,” the romantic joy in “Boy With Luv,” or the scientific motifs and cosmic wonder in “DNA,” BTS never fails to push boundaries both visually and sonically. Their creative risks often turn into trends, and their visual storytelling continues to captivate new audiences.

The milestone for “IDOL” also comes at a time when BTS continues to break records and set new standards in the industry despite being on a group hiatus due to mandatory military service. Even in their temporary absence from group promotions, their impact remains potent and far-reaching. Each achievement during this time further proves their enduring popularity and the loyalty of their global fanbase. With solo projects from each member continuing to draw significant attention, these group milestones highlight how strong BTS remains as a collective force.

Surpassing Coldplay in the number of 900 million-view music videos is not just a statistical win but also a symbolic one. Coldplay, known for their global anthems and longevity, has long been a staple of the international music scene. For BTS to outpace them, especially as a non-Western group that started with minimal support from traditional media platforms, is indicative of a seismic shift in how music is consumed and appreciated around the world. BTS has helped redefine the global music landscape, proving that language is not a barrier when the artistry is powerful and the connection is real.

This moment also invites reflection on the massive influence of ARMY, the fanbase that is often described as one of the most dedicated and organized in the world. The way fans mobilize to stream music videos, promote BTS on social media, and support them through various projects is unmatched. The journey of “IDOL” to 900 million views is not just BTS’ achievement but also a celebration of the incredible fandom that continues to uplift them. Each view represents a connection, a moment of joy, or empowerment felt by someone somewhere in the world, inspired by BTS’ music.

As BTS continues to rewrite the rules of global pop stardom, this new milestone with “IDOL” is another powerful reminder of their cultural resonance and digital impact. From Korean music charts to international arenas, from social commentary to trendsetting fashion, BTS’ reach knows no bounds. Their music videos are more than just promotional content, they are artistic statements that reflect their identity, their roots, and their vision for the future.

Looking ahead, it’s exciting to imagine which music video will be the next to join the 900 million club. With hits like “Mic Drop,” “Fire,” “Spring Day,” and “Fake Love” still climbing in views, it’s only a matter of time before more BTS videos reach this elite benchmark. Every new milestone they hit further enshrines their legacy as one of the most influential music groups in the history of YouTube and beyond.

In summary, BTS achieving six music videos with over 900 million views on YouTube is a staggering accomplishment that reflects their unmatched artistry, global appeal, and the devotion of their fanbase. As “IDOL” joins this elite club and pushes BTS beyond the record held by Coldplay, the world is once again reminded of just how powerful the influence of BTS truly is. With their visual masterpieces continuing to draw millions of views daily, BTS’ digital reign shows no sign of slowing down, and fans around the world are here for every second of it.

Here are BTS’ music videos that have over 900 million views on YouTube

“IDOL”

“DNA”


“Boy With Luv”


“Dynamite”


“Fake Love”


“MIC Drop (Steve Aoki Remix)”

Congratulations BTS!


Discover more from borahae bulletin

Subscribe to get the latest posts sent to your email.