On May twenty first in the year twenty twenty one, global sensation BTS will release their brand new digital single titled “BUTTER.” The highly anticipated track will be available on both Korean and international music platforms, ensuring that fans from every corner of the world can experience the new sound the moment it drops.
The announcement was made after a dramatic one hour countdown that was streamed live and left fans in a state of buzzing curiosity and excitement. As the clock ticked down, millions of people tuned in, watching with anticipation and launching into speculation mode, flooding social media with theories about what BTS might be unveiling.
The moment the countdown ended and the word “BUTTER” appeared on the screen, accompanied by the release date, the fandom erupted in a storm of reactions. From celebration and excitement to jokes and memes, the announcement swept across the internet like wildfire. Fans had many theories about what “BUTTER” might mean. Some wondered if it hinted at a summer themed concept filled with bright visuals and catchy melodies, while others speculated it could be a continuation or evolution of BTS’s previous upbeat English language track “Dynamite,” which broke countless records and earned the group a Grammy nomination.
The title “BUTTER” itself felt playful, sleek, and intriguing. It suggested something smooth, maybe even cheeky, aligning well with BTS’s charm and versatility. The stylized reveal of the single’s name kept the suspense high and added another layer of excitement to what was already shaping up to be one of the most awaited comebacks of the year. Fans began posting everything from butter-themed edits and yellow emojis to mock album covers and excited countdown threads, proving once again that BTS’s influence goes far beyond music.
What makes this announcement even more impressive is that it comes at a time when BTS has been managing an extraordinary number of projects beyond just their music. The members have been juggling multiple high profile endorsements and collaborations with some of the most recognized brands in the world. Their campaign with Hyundai has seen global reach, promoting both environmental responsibility and cutting edge automotive innovation. BTS’s influence in this space has helped reshape the perception of how pop icons can participate in meaningful conversations about sustainability and the future of technology.
Additionally, BTS has partnered with lifestyle and camping brand Hellinox, home appliance company Coway, and beverage conglomerate Lotte Chilsung, further expanding their impact in everyday consumer culture. Each of these partnerships has been accompanied by sleek promotional content, high quality visuals, and messaging that aligns with both the brand and BTS’s values. The group’s professionalism and charisma have allowed them to shine in each of these campaigns, captivating both fans and the general public.
Of particular note is BTS’s recent collaboration with global fast food giant McDonald’s. Their signature BTS Meal, set to roll out in dozens of countries, includes some of the members’ favorite menu items along with specially curated dipping sauces inspired by South Korean recipes.
This partnership not only reflects BTS’s growing cultural footprint but also showcases their ability to connect with people around the world through something as universal as food. Fans have been thrilled about the announcement, and many are already planning how they will collect packaging and promotional items once the meal becomes available.
In addition to these major campaigns, BTS was recently named global ambassadors for luxury fashion house Louis Vuitton. The fashion world welcomed this announcement with great enthusiasm. BTS has long been known for their sense of style, and their appearances at award shows, magazine covers, and public events have frequently drawn praise from both fans and fashion critics alike. As ambassadors, they will represent the brand in future campaigns, participate in runway events, and collaborate on creative projects that will likely blend their musical artistry with high fashion aesthetics.
What makes all of this even more extraordinary is that despite their packed schedule and heavy workload, BTS continues to stay committed to their music. While most artists would find it difficult to balance such an overwhelming number of commitments, BTS manages to do so with apparent ease and continued excellence. The announcement of “BUTTER” reinforces the group’s dedication to delivering fresh content and innovative music, even while leading global advertising campaigns and breaking into new industries.
“BUTTER” also marks another moment in BTS’s ongoing journey of artistic evolution. Since their debut, the group has explored a wide range of genres and themes, from introspective lyrics about youth and mental health to dynamic, high energy anthems about self confidence and love. Their ability to constantly reinvent themselves while maintaining a core identity is part of what has made BTS a cultural phenomenon. Each new release is not just a song, but an event that brings people together, transcending language and borders.
Fans are already preparing for the new single with enthusiasm and dedication. Social media campaigns are being organized to stream the song upon release, raise awareness globally, and ensure that “BUTTER” reaches the top of music charts around the world. BTS’s fanbase, known as ARMY, has become well known for its coordinated efforts to support the group through legal streaming, downloads, and sharing of official content. With previous releases like “Dynamite” and “Life Goes On” achieving record breaking success, expectations for “BUTTER” are understandably high.
Although little has been officially revealed about the musical style or music video of “BUTTER,” fans are already theorizing that it may be another full English single, given the naming convention and international appeal. Others believe it may offer a blend of genres, perhaps mixing pop, funk, and retro vibes in a summery, vibrant track that perfectly captures the mood of late spring and early summer. Whatever the outcome, it is clear that BTS is once again ready to deliver something memorable and powerful.
As the countdown to May twenty first continues, the excitement only grows stronger. The release of “BUTTER” not only promises a new chapter in BTS’s already illustrious discography but also reminds the world of their tireless work ethic and unwavering commitment to their artistry and their fans. Their ability to remain grounded while reaching ever higher heights is a rare quality in today’s entertainment industry.
The coming weeks are sure to be filled with teasers, promotional material, and fan created content celebrating the upcoming release. Whether you are a longtime fan or a newcomer to the world of BTS, the anticipation surrounding “BUTTER” offers a perfect opportunity to join the global conversation and experience firsthand the magic that this group continues to bring into the world.
It is no wonder that V had revealed in a recent Vlive that he might not be able to release his long awaited Mixtape since BTS had a lot on their schedules. He later released a snippet of an unreleased song somewhat like a bit of comfort. V released “Snow Flower” last year as a comfort since he said he know that ARMY had been waiting for his mixtape then.
Signs of an upcoming single have been evident with the changing of hair colors being the most telling clue. As much as fans usually know that a single, album or comeback is right around the corner because of that BTS always catches everyone off guard, when you least expect it, “12amKST phobia” is real.
So ARMY now have something to look forward to come next month before the release of BTS’ Japanese album, “BTS, The BEST”
On January 7th David Stewart who co-wrote the record breaking single “Dynamite” wrote on his twitter handle that he had written a new song for BTS saying it was quite good. Could the new single “BUTTER” be the project he had been working on and teased about it? We will have to wait for the day the song drops to find out, now won’t we?
In a statement on Weverse Big Hit Music Wrote’
Hello
This is BIGHIT MUSIC.
On May 21, 2021, the new BTS digital single “Butter” will be released on Korean and international music sites.
Brimming with the inimitable charm of BTS, the new single “Butter” will melt its way into the hearts of all ARMY. Dip into the sometimes smooth, other times charismatic enchantment of BTS with their latest music.
You can also look forward to a physical single of “Butter” that will begin hitting stores in Korea and around the world this summer.
(Release dates may vary depending on location and retailer.)
We would like to thank all ARMY for your ceaseless affection for BTS, and we ask for your continued love and support for the new digital single “Butter” from BTS.
Release date: 1 PM Friday, May 21, 2021 (KST)
Thank you.
Over 800,000 fans anxiously tuned in to the surprise countdown video that lasted for an hour, then the blob of butter slowly melted into a heart shape. The video had a background of clanking like people using cutlery in a busy kitchen.
As the time counted out to zero, the livestream briefly displayed the word “Butter” and the track’s release date, May 21st 2021 at 1 PM KST (9:30 AM IST,) before ending.
We cannot wait for the new single, Congratulations BTS!
The countdown trailer
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