The global music scene has once again felt the powerful impact of BTS and their incredible ability to collaborate and uplift fellow artists. This time, the excitement centers around the newly released single “DON’T” by the South Korean indie singer eAeon, featuring none other than BTS’s leader and rapper, RM. Ever since the announcement of the collaboration, ARMY around the world have been buzzing with anticipation, and now that the track is officially out, it has completely taken over global charts and social media platforms.
From the moment of its release, “DON’T” began to dominate iTunes charts across numerous countries. The emotional and beautifully haunting track instantly resonated with fans due to its melancholic tone, heartfelt lyrics, and the unique vocal blend between eAeon’s soft delivery and RM’s deep, expressive voice. This song marks another brilliant moment where RM showcases not only his rap prowess but also his emotional depth and songwriting ability. His introspective lyricism, layered over eAeon’s serene instrumentals, creates a soundscape that is both delicate and impactful. This perfect combination has made “DON’T” an instant favorite among listeners.
Social media platforms were flooded with fans reacting to the release and sharing their love and support for both artists. Twitter in particular saw a massive spike in trending topics related to the song. The hashtag #DontOutNow skyrocketed to the top of the Worldwide Trends, with over six hundred eight thousand tweets under it as fans from every corner of the world tuned in to listen and celebrate. The overwhelming support and buzz were a testament to the anticipation surrounding the release and the emotional connection fans felt with the music.
Alongside this dominant hashtag, others quickly followed and added to the digital celebration. The hashtag #TurnOnTheMoonRM surged past five hundred seventy thousand tweets, reflecting fans’ appreciation for RM’s poetic verse in the song and how it reflected his ongoing moon and night imagery that has become a part of his artistic identity. His fans, who lovingly refer to him as ‘moonchild,’ were deeply moved by the lyrical depth and emotional honesty that RM consistently delivers through his collaborations and solo projects.
Another popular hashtag, #eAeonFragileNow, surpassed four hundred twenty nine thousand tweets. This one was focused on the entire album titled “Fragile,” which “DON’T” serves as the lead single for. The album, which is eAeon’s second solo studio project, was praised for its exploration of vulnerability, loss, and longing. RM’s feature on the lead single drew attention not only to the song itself but also introduced many BTS fans to eAeon’s artistry. It is a beautiful example of how collaboration between artists from different musical spaces can bring about mutual appreciation and new discoveries for fans on both sides.
Adding to the sea of fan expressions were Korean-language hashtags that also trended globally. One of them, #우리의_조약돌_RM, which translates roughly to “Our Pebble RM,” garnered over four hundred twenty thousand tweets. This nickname, referring to RM’s gentle yet solid presence, symbolizes how ARMY sees him as a constant, grounding force. Fans used this hashtag to share emotional messages, screenshots of the music video, translations of the lyrics, and personal reflections on how the song moved them.
Another poetic and highly shared Korean hashtag was #달을켜줘요, which means “Turn on the Moon.” It quickly gathered over four hundred five thousand tweets. The phrase encapsulates the longing and quiet sadness expressed in the music video, where the visuals speak of separation, silence, and the desire to hold on to something that feels like it is slipping away. The hashtag tied into the symbolic themes often explored by RM in his personal work, including solitude, night skies, and the passage of time.
Even simple references to RM’s name trended. The affectionate shorthand “Joon,” which is often used by fans when referring to him informally, saw over sixty one thousand tweets. It was used with great affection, and fans posted old photos, quotes, and messages expressing pride in how much he continues to grow as an artist and person. The trending of “Joon” reflects how personal this release felt to fans, as many perceive RM’s musical features as deep windows into his thoughts and inner world.
The music video for “DON’T” only amplified the song’s emotional impact. It tells the dramatic and heartbreaking story of a couple who are drifting apart, even as they continue to long for one another. The video is rich in symbolism, with scenes that suggest isolation, memory, and the bittersweet nature of love that cannot be fully grasped. The minimal yet powerful visuals align perfectly with the soft, slow tempo of the song and add another layer of meaning that fans have eagerly analyzed and discussed across social media.
RM’s contribution to this track is particularly noteworthy, not just because of his global fame, but because of the emotional honesty he brings to every line. He has long been celebrated for his poetic writing and his ability to express complex emotions in a way that feels universal. In “DON’T,” he captures the aching silence between two people, the confusion that lingers in parting, and the quiet hope that still remains. His voice does not overpower the song but instead blends gently with eAeon’s, creating a haunting duet that lingers in the listener’s mind long after the final note.
What makes this collaboration even more special is the friendship and mutual respect between the two artists. eAeon and RM previously worked together on RM’s solo mixtape, “mono.,” specifically on the track “badbye,” which also explored themes of loneliness and reflection. Their creative partnership is built on shared artistic sensibilities, and “DON’T” feels like a natural continuation of their previous work together. Fans were touched to see two artists known for their emotional vulnerability come together again to create something so resonant and sincere.
The release of “DON’T” is more than just another chart topping moment for RM and eAeon. It is a celebration of heartfelt storytelling, emotional bravery, and artistic collaboration. It shows how music can connect people across different genres, languages, and backgrounds. For ARMY and fans of eAeon alike, this song serves as a reminder of the beauty that exists in fragility and the power of music to express what words alone sometimes cannot. As the global conversation around the song continues, one thing is clear, “DON’T” is not just a fleeting trend, but a piece of art that will be remembered for its sincerity, its beauty, and the way it brought people together through sound and emotion.
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