The much awaited concept clip for “Butter” was released on 3rd April 2021 where we had BTS leader RM and Youngest member Jungkook. Immediately the clips were released, the whole world was or is talking about the clips. RM’s clip already has over 2.6 million views, over 820K likes, 445K retweets and 76.7K comments. JungKook’s clip has 2.8 million views, 884.9 likes, 486.7 retweets and 88.9K comments.
The two clips are a far cry from what the teaser for “Butter” was. Everyone was expecting a “Dynamite” vibe what with the yellow logo and colors after release, or a run or fake love era, but the themes if we go by these two clips, seem moody, dark with deep intense perceptions.
On April 3rd 2021 BTS sent shockwaves across the internet with the release of the second batch of concept clips for their upcoming all-English single “Butter” featuring none other than their leader RM and golden maknae Jung Kook. The anticipation was already sky high but as soon as the clips dropped fans around the world collectively lost it. The hashtag “2ndTasteOfButter” quickly surged to the top of worldwide trends taking over timelines and trending pages as ARMYs expressed awe and admiration for the breathtaking visuals and intriguing vibes of both clips.
RM’s concept clip quickly surpassed over 2.6 million views within hours of its release. It raked in more than 820 thousand likes 445 thousand retweets and over 76.7 thousand comments. The charismatic leader showcased a moodier darker tone which caught fans off guard yet thrilled them beyond words. Known for his thoughtful lyrics and poetic soul RM appeared mysterious and intense a visual representation of depth and quiet confidence.
Jung Kook’s clip on the other hand took the internet by storm hitting 2.8 million views and surpassing 884.9 thousand likes with 486.7 thousand retweets and 88.9 thousand comments in record time. From his gaze to the subtle yet captivating way he moved through the frame Jung Kook once again proved why he is not just BTS’s youngest member but a force of his own. His clip exuded a hauntingly alluring energy that had fans mesmerized and eager to decode every frame.
What surprised many fans was the drastic shift in theme from what they initially expected. Given the bright yellow branding and retro aesthetic of the teaser logo many anticipated something bubbly and reminiscent of “Dynamite” a vibrant summer anthem with disco vibes. Some even expected elements from eras like “Run” or “Fake Love” but what they got instead were visuals that hinted at emotional complexity vulnerability and depth. The aesthetic is mature artistic and carefully crafted to leave an impression.
Both clips offer a taste of what could be a more introspective or dramatic concept challenging the public’s assumptions and reaffirming BTS’s mastery of artistic reinvention. From the ambient sounds in the background to the lighting and wardrobe every detail seems intentional drawing fans into a narrative that has yet to fully unfold.
The phrase “2ndTasteOfButter” encapsulates more than just the release of two more concept clips it marks a deeper dive into the world BTS is crafting for this comeback. If RM and Jung Kook’s clips are anything to go by fans can expect a layered emotionally rich experience when “Butter” officially drops on May 21st. The hype is real and with each concept clip BTS continues to remind the world why they remain at the forefront of global music.
Whether you are a longtime fan or a newcomer this second taste has left everyone wanting more.
BTS RM’s clip
BTS Jungkook’s concept clip
#2ndTasteOfButter trended with over 718ktweets at #1 worldwide, #BTS_Butter with over 1.38m tweets, ‘Jungkook’ with over 660k tweets, ‘Namjoon’ with over 407k tweets and ‘BUTTER IS COMING’ had over 42.3k tweets.
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