Following the release of BTS Jimin’s concept clip for “Butter,” the world seemed to pause for a moment just to appreciate him. Jimin instantly began trending worldwide on Twitter, not just under one term, but several. One of the most amusing and heartwarming search terms that climbed to the top was simply “JIMIN JIMIN.” A phrase that might seem repetitive to anyone unfamiliar, but to fans and anyone who has ever watched Jimin dance, sing, or smile, it makes perfect sense. It reflects the echo Jimin leaves behind when he appears he is not just mentioned once, he is felt twice, if not more.
The clip itself was a burst of charm, charisma, and elegance. Jimin has always had an ethereal presence, and in this short yet powerful video, he managed to show multiple sides of himself. His captivating gaze, paired with the graceful way he moved with the music, was enough to leave millions of fans swooning across the globe. The visuals were soft but striking. The lighting and colors played beautifully with Jimin’s features, highlighting the kind of allure only he possesses.
Naturally, with BTS being global icons, their social media posts often attract comments and interactions not just from fans, but also from celebrities and brands. In Jimin’s case, the reaction was once again overwhelming. Twitter was on fire, and one of the most amusing parts of that storm was the interaction from well known brands. Over the years, brands have tried to engage with BTS posts in clever or funny ways, and many times they end up being unexpectedly hilarious or even heartwarming. This time was no exception.
The chocolate brand TWIX, known for its playful and witty online personality, decided to step into the mix. In a reply to a post about Jimin, TWIX declared, officially and proudly, that Park Jimin is their bias. For those unfamiliar with K-pop terminology, a bias is a favorite member of a group. And for a brand to announce that they had chosen Jimin as their favorite member, it was both funny and meaningful—especially for ARMYs, BTS’ dedicated fandom. TWIX joining the ranks of Jimin stans made headlines on its own. Fans were quick to welcome TWIX into the fandom, joking about sharing snacks and protecting Jimin’s title as “Brand Favorite.”
But this is not the first time a major name has expressed admiration for Park Jimin. The vocalist and main dancer of BTS has been quietly and powerfully collecting fans from all corners of the world, including Hollywood. Actress Jennifer Aniston, known globally for her role as Rachel Green in the iconic series Friends, once liked a social media post featuring Jimin dancing. That moment set off a wave of excitement among ARMYs, who were thrilled to see Jimin appreciated by a legendary actress.
Then came Lizzo. The Grammy award winning singer not only praised BTS in general but has also shared that she is particularly fond of Jimin. Her love for the members has been genuine and often mutual. Jimin’s influence is clearly not just confined to the music industry. He bridges generations, industries, and cultures with ease.
It is not hard to see why. Jimin has a quality that draws people in. He is both gentle and intense, both playful and deeply thoughtful. On stage, he transforms into a performer that commands every inch of attention. Off stage, he is warm, respectful, and endlessly charming. This balance is rare, and it makes him universally loved.
With every project BTS does, Jimin finds a way to shine in his own unique way. His concept clip for “Butter” was no different. The mood was elegant, a little mysterious, and filled with subtle emotion. His outfit choices, movements, and expressions were perfectly curated, yet nothing felt forced. He simply existed in his space, and that was more than enough to create a wave of emotion across the internet.
The fan reactions were immediate and heartfelt. Artists began drawing illustrations based on his visuals. Fan pages translated every single detail about the concept clip, from the background colors to the symbolism behind his expressions. Edits filled Instagram and TikTok, while fans on Twitter flooded the platform with appreciation, poems, and fan letters—all for the few seconds Jimin graced the screen.
It is worth noting that even in a group as popular and multi talented as BTS, Jimin stands out in a way that is impossible to ignore. His voice is soft and emotive, with a delicate vibrato that carries deep feeling. His dancing is world class, trained in both contemporary and hip hop, and he uses his movement to convey stories in ways words often cannot. His stage presence is undeniable, and his kindness off stage only solidifies the love people feel for him.
Jimin does not seek attention in the loudest way. He simply exists, quietly confident, deeply dedicated to his craft, and always thoughtful about his fans and his group. That quiet power is magnetic, and it is part of why people like Jennifer Aniston, Lizzo, and now even brands like TWIX find themselves falling for him.
In the end, the trending of “JIMIN JIMIN” is more than just a social media moment. It is a reflection of the kind of impact Jimin has. He moves people. Whether it is with a few seconds of a concept clip, a smile during a concert, or the way he always puts his heart into everything he does. Jimin is not just an artist. He is a phenomenon. And the world is watching, loving, and cheering for him louder than ever.
TWIX is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). TWIX are packaged with one, two or four bars in a wrapper, the new slogan for Twix is “Try both. Pick a side.” Miniature and other variations of Twix bars are also available.
TWIX comes in various flavors some of which are limited flavors that come either during holidays or promotions. Among the different flavors that have been available include, Gingerbread Twix (seasonal at Christmas time, 2014), Winter Spice (limited edition for Christmas 2020), Peanut Butter Twix, Twix PB, Twix Tea Breaks, Twix Miniatures, Cookies-n-Creme Twix, Chocolate Fudge Twix, Twix McFlurry, exclusive at McDonald’s (only during promotional periods) among other flavors.
Who wouldn’t be mesmerized by this cutie, lovely, sexy human being?
Even non-fans couldn’t resist the sweetness that is Jimin
And then 3 Musketeers joined in. 3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped mousse. It is a lighter chocolate bar similar to the global Milky Way bar and similar to the American version Milky Way bar only smaller and minus the caramel topping.
And then the fun savagery started
Mattel joined the chat 😉
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