
On May 17th, McDonald’s dropped the first teaser photo for their highly anticipated “BTS Meal” campaign, and this time, it featured none other than BTS’s RM. The caption read, “Would you share a fry with RM?” and, of course, the answer was a resounding “Yes!” Fans were already excited about the upcoming meal, but this teaser only added to the growing anticipation.
RM’s playful charm and the invitation to share a fry sparked joy among ARMYs everywhere, and fans couldn’t help but share their own excitement on social media. The teaser photo served as a reminder of how much BTS has become a part of everyday conversations, even in the simplest moments like sharing fries.
As the official release of the BTS Meal drew closer, fans were soaking up the fun content McDonald’s had been rolling out. The countdown to the “BTS Meal” launch was filled with playful and engaging moments that kept fans entertained while they eagerly awaited the meal’s release. The hype around the campaign was undeniable, and McDonald’s was doing an excellent job of creating a buzz that would have fans lining up to grab their own BTS Meal once it became available.
The excitement had been building since April 19th, when McDonald’s made the official announcement on their Twitter that the BTS Meal would be the latest addition to their Famous Orders program. This program, which had previously featured collaborations with celebrities like Travis Scott and J Balvin, was a huge success. The idea of creating a signature meal with BTS only made sense, given their massive global influence and connection to their fans. Fans were thrilled to see BTS joining the ranks of other famous names in the Famous Orders program, and it further fueled the anticipation for what the BTS Meal would bring.
On May 11th, McDonald’s shared the official schedule for the BTS Meal campaign, outlining the events leading up to its release. The festivities began on May 13th, giving fans a sneak peek into what was coming. The excitement would build up until May 26th, when the BTS Meal was officially released. But the celebration didn’t stop there.
McDonald’s planned a party that would go on until June 18th, with the release of a special behind-the-scenes feature called “Behind the Sauce.” This event promised to give fans an inside look at the creation of the BTS Meal, from the inspiration behind the sauces to the process of bringing the campaign to life.
As fans marked the days on their calendars, they couldn’t help but reminisce about the fun collaborations McDonald’s had done with other celebrities in the past. The partnership with BTS felt like a perfect continuation of McDonald’s Famous Orders program, with BTS’s cultural impact making the campaign even more special. The BTS Meal wasn’t just about food—it was about sharing a moment with the fans, enjoying the music, and being part of something bigger. And with RM’s teaser photo on May 17th, fans knew that the “BTS Meal” campaign was going to be unforgettable, full of fun moments, exclusive content, and, of course, some delicious food.
As the D-day approached, the interaction between McDonald’s and ARMY only grew stronger, with fans having fun and engaging in lighthearted banter across social media. Whether it was joking about RM’s offer to share fries or speculating on what BTS would share next, the excitement was palpable.
The BTS Meal campaign was more than just a marketing initiative it was a celebration of BTS’s journey and their bond with fans, and every step leading up to the official release felt like an extension of that connection. Fans were eagerly awaiting the chance to experience the BTS Meal, but they were equally excited about the moments that would unfold as part of the campaign.


Exchanges between brands, individuals, celebrities and BTS ARMY are always hilarious and McDonald’s is havibg fun responding to some witty comments with witty comments of their own. Read some of these exchanges that are our favorite interactions.
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