On May 18th, McDonald’s posted the second concept photo for their “THE BTS MEAL” campaign, featuring none other than BTS’s Jin. The caption read, “Jin checking in, still handsome,” a playful nod to his everlasting charm and good looks that ARMYs around the world can’t help but agree with. As always, McDonald’s masterfully combined Jin’s undeniable appeal with their global marketing strategy, making this campaign even more exciting for BTS fans and fast food lovers alike.

The BTS Meal, which was set to launch in May 2021, quickly became the talk of the town. The meal included a 10-piece Chicken McNuggets, a medium-sized fries, a medium Coke, and two dipping sauces, Cajun and Sweet Chili, crafted with inspiration from popular recipes at McDonald’s locations in BTS’s hometown of South Korea. It was an exciting collaboration, allowing fans to indulge in not just BTS-themed food but also the added bonus of connecting to a piece of the group’s origins.

What made this campaign even more exciting was the continuous interaction between McDonald’s and the ARMY. Every time a new BTS member was featured, the excitement on social media was palpable. McDonald’s managed to keep the buzz going by creating a playful rapport with ARMY, teasing the fans with different concepts and keeping them engaged. It was a brilliant marketing strategy, but what made it truly special was how ARMYs connected with the campaign.

Every post, every picture, and every caption created a sense of community and excitement that transcended beyond the meal itself. It was about the connection BTS had with their fans and how McDonald’s was able to amplify that with each post.

When McDonald’s posted Jin’s concept photo, the comment section exploded with excitement. Fans couldn’t resist commenting on Jin’s effortless beauty and his charm that transcended through the lens of a camera. Jin, as always, had that special glow that fans couldn’t ignore.

While McDonald’s made it clear that they were “OT7” showing love for all the BTS members there was a playful undertone suggesting that Jin, in particular, was capturing everyone’s hearts, especially when it came to his “worldwide shoulders.” Fans couldn’t resist having fun with this, jokingly calling out McDonald’s for “crushing on Jin” but also agreeing that all seven members are indeed bias wreckers in their own right.

It’s no surprise that Jin’s worldwide shoulders became a trending topic. ARMYs love to joke about the fact that Jin’s physique has become one of his most endearing qualities. His broad shoulders and tall stature have been a long-running meme in the fandom, and seeing McDonald’s recognize it with such affection made the campaign all the more fun. But even beyond the humor, it was another example of how BTS has integrated themselves into everyday culture and how their fandom has evolved into a close-knit community where jokes and admiration flow freely.

The “BTS Meal” campaign was a beautiful example of how brands can connect with fans on a deeper level, not just by selling products, but by embracing the personalities and quirks of the artists they work with. McDonald’s wasn’t just promoting a meal—they were celebrating BTS’s global impact, their personalities, and the relationship they share with ARMY. As fans enjoyed the meal, they were also enjoying a piece of BTS, whether it was the unique flavors of the sauces or the moments captured through the photos and captions.

The campaign’s success was a testament to how well BTS and McDonald’s played off each other’s strengths. The BTS members each of them unique, with their own special qualities, became the stars of the campaign. It wasn’t just about Jin being “still handsome,” it was about how each member brought something different to the table. As fans flooded the comment sections and social media with their thoughts, the shared sentiment was clear:

BTS was, and still is, a phenomenon that touches lives, whether it’s through music, food, or just a simple, charming picture. And while McDonald’s was clearly “crushing on Jin,” the fandom would likely argue that all Bangtan Boys are bias wreckers, stealing hearts with every move they make.

This campaign, with its playful interactions and thoughtful approach, left a lasting impact. It wasn’t just about a meal or a promotional product; it was a celebration of BTS’s influence, their bond with their fans, and how art, even in the form of a meal, can bring people together. From the sauces to the concept photos, McDonald’s found a way to make every little detail part of the experience.

And, of course, the fun interactions with ARMY ensured that the BTS Meal wasn’t just a marketing campaign, but an unforgettable chapter in the global story of BTS and their everlasting connection with their fans.

Twitter/@McDonalds

McDonald’s Brazil was there to answer comments from a Brazil fan

Target has joined the chat

Discover more from borahae bulletin

Subscribe to get the latest posts sent to your email.