Jungkook’s influence continues to be unstoppable, with his fashion choices sparking a flurry of activity and sales even long after he’s been seen wearing certain items. One of the most recent examples of this phenomenon comes from Delixir, a jewelry company that has seen a remarkable surge in sales thanks to Jungkook’s endorsement.
Delixir officially tweeted that their first restock of the highly coveted Whale Tail Necklace was completely sold out in just 1-2 hours after it became available. The necklace gained significant attention after Jungkook wore it, and it didn’t take long for fans to snap up the item, driving sales through the roof. Additionally, the company’s Natural Raw Sodalite and Onyx Bracelet, also worn by Jungkook, followed suit and sold out just as quickly.
The impact of Jungkook’s style goes beyond just driving sales; it also has a heartwarming and charitable side. After these items sold out, Delixir donated over 9 million won to help protect abandoned animals. The brand’s commitment to supporting such a meaningful cause has resonated with fans, adding a layer of goodwill to the excitement around the items.
Delixir announced that they would be restocking the Whale Tail Necklace on May 20th, after it had sold out so quickly during the initial restock. However, in less than 3 hours after the new stock was made available, Delixir tweeted that the necklace had sold out once again, further demonstrating the overwhelming demand and the power of Jungkook’s influence. The limited availability of the item has only fueled the desire among fans to own a piece of Jungkook’s style.
This latest instance is just another example of how BTS’s global reach extends far beyond music. Jungkook’s ability to drive sales for brands simply by wearing their products is a testament to his immense popularity and the loyal support of ARMY, who are eager to connect with their idols in every way possible. Whether it’s music, fashion, or charity, Jungkook continues to leave a lasting impact on the world.
They posted the picture and wrote “The next restocking is planned for the middle of June and we will prepare a larger amount. Thank you.”
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