BTS’ latest English-language single “Butter” is making massive waves across the globe and might just be on its way to smashing “Dynamite’s” record for the most-viewed music video in the first 24 hours on YouTube. The numbers are climbing at an explosive rate, with ARMY around the world tuning in, streaming, and celebrating together in full force. Just 17 minutes after it clocked 57 million views, “Butter” had already surged past 58 million views, showing absolutely no signs of slowing down.

To put this into perspective, it took only six hours for “Butter” to cross the 50 million views milestone. That’s a staggering number for any artist, let alone one that’s competing against their own record. “Dynamite,” which currently holds the YouTube 24-hour view record at 108.2 million views, set the bar high in 2020. But “Butter” is coming for the crown with full momentum, charm, and undeniable star power.

The enthusiasm surrounding “Butter” is palpable not just in views, but in engagement, too. The comment section is alive with excitement, appreciation for the slick choreography, smooth vocals, and stunning visuals. The video itself radiates confidence and joy, with BTS members showing off their charisma in brightly lit sets, synchronized dance breaks, and playful close-ups. It’s a feast for the eyes and ears, and fans can’t get enough.

The global reach of BTS continues to grow, and this release proves once again that the group is not just a musical act they are a cultural movement. With coordinated global streaming parties, guides in multiple languages on how to stream effectively, and fans sharing their favorite moments in real time on platforms like Twitter and TikTok, the #Butter era has launched in true BTS style smooth, confident, and record-breaking.

What makes this possible is not just the size of the fandom but the passion and coordination behind every view. ARMYs across continents have been preparing for this moment, organizing streaming schedules, sharing playlists, and even hosting online celebrations for the comeback. There’s a sense of community in every tweet, every view, and every heart-pounding countdown to the next milestone.

If this momentum continues for another 6 hours, which seems very likely given the current trajectory and the ongoing excitement, “Butter” could realistically reach or surpass 100 million views in just 12 hours something no other video has ever accomplished. That would put BTS not only ahead of “Dynamite” but way ahead of any artist globally. It’s a demonstration of their unshakable influence, loyal fanbase, and their ability to evolve with every release.

And it’s not just YouTube. “Butter” is already topping iTunes charts around the world, trending on every major social platform, and receiving praise from music critics for its infectious beat, retro funk vibes, and standout performance. The members themselves described “Butter” as a “summer anthem,” and it absolutely delivers on that promise radiating brightness, energy, and fun at a time when the world could use all three.

With the Billboard Music Awards performance scheduled just two days after the song’s release, even more eyes will be on BTS. Their ability to not just maintain but increase interest in a song after the initial drop is rare, and “Butter” seems perfectly crafted to do just that. From radio to digital streams, and now live stages, “Butter” is setting the tone for a bold and bright summer.

As the hours tick by, the big question is no longer if BTS will break their own record but by how much. Will “Butter” be the first video to reach 110 million in 24 hours? Could it potentially set a new benchmark altogether? The excitement is electric, the vibe is contagious, and the world is watching.

One thing is certain: BTS isn’t just riding the wave of success. They are the wave.

World domination? That’s already in progress.
Next stop? Record-breaking history. 🧈💛

“Butter” Official Music Video surpassed 60 Million views in approximately 8 hours 56 minutes (breaking Dynamite’s record of 13 hours 16 mins), making it the fastest music video in YT history to reach this milestone! Only 40 million views left to hit that 100 million!

The only record of a song hitting 100 million views on YouTube in 24 hours was, of course none other than BTS’ very own “Dynamite” and as we all know BTS is fond of breaking their own records.

Anything is possible as, if the hunger for watching and listening to “Butter” keeps increasing then the song could even hit 200 million views in 24 hours! It’s BTS we are talking about, it’s ARMY we are talking about! Come on!

“Dynamite” is the only track on history to hold that crown and it seems “Butter” is out to take that crown! And the song itself is worth having millions of listens as it is an addictive beat plus the visuals are just insanely breathtaking!

Keep enjoying the music video

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