BTS have been receiving an overwhelming amount of love and support for their chart-topping hit “Butter.” From the very moment the song was released into the world, it began breaking records and creating history. The premiere of the music video alone drew almost four million viewers who tuned in live, an impressive number that speaks volumes about the global reach and anticipation surrounding BTS’ music.
Within just twenty-four hours of its release, “Butter” had already garnered over one hundred and eight million views on YouTube, solidifying its place as one of the most successful music video launches in history.
The success of “Butter” was not only recognized by fans, also known as ARMY, but also by high-level public figures, global leaders, celebrities, and industry personalities who publicly congratulated the group for their achievements. This widespread acknowledgment is a testament to how BTS have become more than just musicians they are now regarded as global cultural icons whose work is recognized and celebrated across industries.
One notable and heartwarming moment came when Chris Martin, the lead singer of the British rock band Coldplay, included “Butter” in a list of recommended songs for his fans. Known for his thoughtful and genuine connection with music lovers around the world, Chris Martin had written a short but touching letter thanking his supporters for embracing Coldplay’s latest musical project. In this letter, he also shared a curated list of films, books, and songs that he found particularly meaningful and inspiring in recent times.
Among those selected pieces of media was BTS’ “Butter,” which stood out as a highlight on the list. The inclusion of “Butter” among works that Chris Martin found helpful and wonderful shows how BTS’ music transcends language and genre barriers, resonating with listeners from all walks of life. Chris Martin’s endorsement of the song speaks volumes about the respect BTS command among fellow musicians and industry veterans.
This moment of recognition was especially meaningful for both BTS and their fans, given the long-standing admiration that BTS members have expressed for Coldplay over the years. The mutual respect and creative admiration between BTS and Coldplay fans have always been strong, so seeing a respected figure like Chris Martin recognize BTS’ work was an emotional and validating moment for ARMY worldwide.
“Butter” itself is a track that brings fun, light-hearted energy while still showcasing BTS’ musical evolution and artistic flair. Its catchy bass line, smooth vocals, and confident lyrics created a perfect summer anthem, and the song’s stylish choreography and vibrant visuals further added to its appeal. Each member of BTS brought their own charisma and individuality to the performance, making “Butter” not just a musical release, but a full-fledged experience that fans could immerse themselves in.
Since its release, “Butter” has continued to dominate various charts across the globe, including Billboard’s Hot 100, where it made its debut at number one and held that position for multiple weeks. The song’s success is not only a reflection of BTS’ ever-growing influence but also the tireless support of ARMY, whose dedication and love continue to push the group to new heights.
Beyond numbers and chart positions, “Butter” is a representation of BTS’ ability to bring joy, confidence, and positivity through their art. It arrived at a time when the world was still grappling with uncertainty, and its bright, cheerful sound provided a sense of comfort and escape for many. The song’s release marked another step in BTS’ journey to connect with a broader audience while staying true to their identity as performers and artists.
The global response to “Butter” continues to be overwhelmingly positive. International media outlets, critics, and radio stations have all embraced the song, offering praise not only for its production and catchy melody but also for the way it reflects BTS’ confident and playful side. The group’s commitment to quality, their attention to detail in both music and visuals, and their genuine love for their fans all shine through in every part of the project.
It is also important to acknowledge the cultural impact of BTS’ continuous success. Each milestone they reach, each record they break, and each award they win opens doors for more Asian artists in the global music scene. With “Butter,” BTS not only pushed musical boundaries but also helped normalize the presence of Korean language and artists on international platforms.
Chris Martin’s public recognition is just one example of the many ways in which BTS have earned respect from their peers and elders in the music industry. It serves as a reminder that great music speaks for itself, and when artists support one another, it fosters a healthy and inspiring environment in the world of music. The heartfelt acknowledgment from a seasoned artist like Chris Martin only solidifies BTS’ position not just as global superstars, but as influential musicians who inspire fellow artists across genres.
As “Butter” continues to thrive and leave its mark in music history, fans and listeners around the world are reminded once again why BTS are often referred to as “the gift that keeps on giving.” Their ability to blend talent, passion, and authenticity has allowed them to grow a community of supporters that spans continents and cultures. From online premieres with millions of live viewers to shoutouts from global artists like Chris Martin, BTS’ journey is filled with milestones that reflect their incredible work ethic and the deep connection they share with the world.
In the end, “Butter” is more than just a hit song it is another chapter in the remarkable story of BTS, a group whose impact continues to expand with every beat, every lyric, and every fan they touch.
Coldplay have sold more than 100 million records worldwide, making them one of the world’s best-selling music artists. They have won numerous awards throughout their career, including nine Brit Awards, seven MTV Video Music Awards, eight MTV Europe Music Awards and seven Grammy Awards from 35 nominations.
The band’s first three albums — Parachutes (2000), A Rush of Blood to the Head (2002), and X&Y (2005) — are among the best-selling albums in UK chart history. In December 2009, Rolling Stone readers voted the group the fourth-best artist of the 2000s, and Q magazine included the group in their Artists of the Century list.
BTS have always been fans of Coldplay and V even stated that it would be his dream to collaborate with them. RM and j-hope even attended one of their concerts.
BTS even covered Coldplay’s “FIX YOU” during their MTV Unplugged appearance. Check it out below
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