BTS’ “Butter” Official Music Video Surpassed 300 Million Views

The official music video for BTS’ “Butter” has achieved yet another remarkable milestone, surpassing 300 million views on YouTube in just 14 days and 10 hours since its release on May 21, 2021. This extraordinary feat once again proves BTS’ global influence and the unwavering support of their dedicated fanbase, ARMY. With this latest achievement, “Butter” becomes BTS’ 16th music video to cross the 300 million view mark, further extending their record as the Korean artist with the most music videos reaching this milestone on the platform.

From the moment it dropped, the “Butter” MV captivated audiences with its vibrant visuals, charismatic choreography, and the undeniable charm of each member. It quickly gained momentum, shattering records and topping charts worldwide. Within the first 24 hours alone, “Butter” racked up over 108 million views, making it the most-viewed YouTube video in 24 hours at the time. The sleek visuals, slick dance moves, and the addictive beat of the song made it an instant hit and a summer anthem.

“Butter” continued to soar on global platforms, not only dominating YouTube but also achieving No. 1 rankings on various Billboard charts, including the Hot 100, Global 200, and Global 200 Excl. U.S. It also broke streaming records on multiple music services and topped iTunes charts in over 100 countries. The music video played a key role in amplifying the song’s success, becoming a visual celebration of BTS’ style, confidence, and artistic evolution.

The achievement of 300 million views is a testament to BTS’ global appeal and the tireless streaming efforts of ARMY, who continue to break barriers and support the group’s legacy. Each milestone reached by BTS is not only a victory for the group, but also a shared celebration between the artists and their fans.

With “Butter” now part of their elite list of high-performing videos, BTS only strengthens their hold as one of the most impactful musical acts in the world, continuing to rewrite records and redefine what’s possible in the music industry.

Celebrate by watching the MV again