McDonald’s Presents BTS’ Behind The Sauce Making of Film “The BTS MEAL”

McDonalds have released the last event on their BTS MEAL schedule which is the behind scene making of the BTS MEAL ad campaign. 11th May 2021 McDonald’s shared the “BTS Meal” schedule that includes, events starting on 13th May to the release date on 26th May and the party goes on until 18th June for the release of “Behind the sauce.

19th April The official McDonald’s Twitter announced that the “BTS Meal” will be the latest creation of McDonald’s Famous Oders program which has featured past partnerships with celebrities like Travis Scott and J Balvin. The BTS MEAL has been a huge success since it launched in over 60 countries as fans have been sharing their photos of the famous meal.

The BTS Meal was a special collaboration between global pop sensation BTS and fast-food giant McDonald’s, launched in May 2021. This unique meal was part of McDonald’s “Famous Orders” campaign, which featured celebrity-inspired menu selections. What made the BTS Meal stand out was its global rollout across nearly 50 countries, making it one of McDonald’s most ambitious promotions. The meal included 10-piece Chicken McNuggets, medium fries, a medium Coke, and two exclusive dipping sauces Sweet Chili and Cajun inspired by South Korean recipes and previously unavailable in many participating countries. For fans, it was not just about the food, but about feeling connected to BTS through a shared cultural experience.

The packaging itself was a highlight, featuring BTS’s signature purple color and the iconic McDonald’s logo merged with BTS’s logo. Fans around the world eagerly collected and preserved the limited-edition packaging, some even going as far as framing it or creating custom art pieces from it. Social media buzzed with unboxing videos, reviews, and creative photos of fans enjoying the meal while playing BTS songs in the background. The BTS Meal was more than a meal it was a moment that brought the global ARMY community together. In many places, the meal sold out quickly, and McDonald’s locations were swamped with customers eager to participate in this shared experience.

Beyond the food, the BTS Meal symbolized the powerful intersection of pop culture and marketing. It showcased the global influence BTS holds not just in music, but in branding and business. McDonald’s credited the promotion for increased sales and customer engagement, especially among younger demographics. For BTS, it was another example of how their authenticity and connection with fans translate seamlessly into successful collaborations. The BTS Meal wasn’t just a commercial success it was a celebration of fandom, culture, and the unique bond between BTS and their ARMY, proving once again that BTS’s influence knows no bounds.

Some fans have even preserved the packaging like merchandise since this is an experience of a lifetime.