When it comes to global influence and fashion impact, BTS’ RM (Kim Namjoon) continues to prove time and time again that he’s not just a brilliant leader and artist he’s a cultural force. A perfect example of this came when RM posted a simple, lighthearted selca (selfie) on Twitter with the caption “i got a carrot” and unintentionally sent ARMY and fashion lovers alike into a frenzy.
In the photo, he was seen holding a quirky, carrot-shaped Louis Vuitton handbag a bold and whimsical accessory from the luxury brand’s exclusive collection. Within minutes of the post going live, the $1,330 designer bag sold out entirely from Louis Vuitton’s U.S. online store, and it didn’t take long for global stores to follow suit.
This is not the first time BTS and RM in particular has had this kind of influence. In fact, fans have coined it the “Namjoon Effect”: a phenomenon where anything the BTS leader touches, wears, or even casually mentions becomes an instant trend or best-seller. Whether it’s a specific book, a gallery he visited, a pair of glasses, a hoodie, or even a figurine on his studio desk if Namjoon’s seen with it, it’s flying off the shelves.
The carrot bag situation, while humorous and adorable on the surface, actually reflects deeper layers of Namjoon’s brand of influence. He isn’t someone who follows trends he sets them. RM is known for his deep appreciation of art, literature, nature, and minimalist fashion, and somehow always manages to combine luxury with personality. In this case, the carrot bag wasn’t just a quirky item it became symbolic of how effortlessly he can turn something playful into a high fashion statement.
And the caption? “I got a carrot” simple, random, but instantly iconic. It encapsulates RM’s charm: cool, confident, witty, and always unexpected. It’s the kind of humor only Namjoon can pull off without trying, and it’s exactly why fans adore him. ARMY immediately turned the moment into fan art, memes, fashion mood boards, and even trended hashtags like #CarrotNamjoon, #NamjoonLouisVuitton, and #SoldOutKing.
Let’s not forget that RM is a global brand ambassador for Louis Vuitton alongside the rest of BTS. His impact on the luxury fashion house has been massive from fashion week appearances and editorial shoots to being styled in custom pieces for global stages and events. But this particular moment? It was spontaneous and unintentional, which made it even more powerful. No campaign. No promo. Just Namjoon being Namjoon posting a selca and casually creating chaos (the good kind!) in the fashion world.
The sold-out bag phenomenon also serves as a reminder of BTS’ massive economic influence. Over the years, the group has shown a measurable impact on the South Korean economy, global luxury markets, and pop culture trends. They’ve redefined what it means to be global pop stars blending artistry, authenticity, and influence in a way that’s never been done before.
RM selling out a $1,330 Louis Vuitton bag with one tweet is more than just a funny fashion moment. It’s a clear reflection of his status as a style icon, his ability to connect with fans through humor and simplicity, and the unshakable loyalty of ARMY, who not only love him but trust and support his taste wholeheartedly. With every little moment like this, RM continues to build a legacy that’s not only musical but cultural, fashionable, and beautifully Namjoon.
And yes, we’re still laughing over that carrot. 🥕
BTS were named brand ambassadors for Louis Vuitton and had their first runway show in Seoul.
“BTS for Louis Vuitton. Joining as new House Ambassadors, the world renowned Pop Icons BTS are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook” Louis Vuitton posted on their Instagram accout back in April 2021
The orange “Carrot Pouch” made its debut during BTS’ Louis Vuitton‘s Fall-Winter 2021 Fashion Show in Seoul where it was attached to a green bag that Jin was holding.
BTS are sold out Kings with the undeniable Midas Touch without question. BTS not only sells out stadiums but also items they are interested in or products they are seen with, they literally sold out their entire purple themed camping gear collection!
Each member has sold out one thing or another just pointing out to their immense popularity and influence. BTS’ Jin, SUGA, RM, j-hope, Jimin, V and Jung Kook are their own brand power house
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