“72 Days. That is how long it has taken for BTS’ Summer song “Butter” to reach 100 million streams in Japan. The song becomes BTS’ fourth song joins “Dynamite” “Stay Gold” and “Boy With Luv” to achieve this milestone. “Butter” released on 21st May this year started the race breaking streaming and viewing records, it is still dominating the top 10 Billboard Hot 100 Chart at 13 weeks.
Japan Record Association divides certification into four levels, Silver (more than 30 million times), Gold (more than 50 million times), Platinum (more than 100 million times), and Diamond (more than 500 million times) through the official website every month.
Certification is based on the cumulative number of streams calculated by the Association based on the data provided by GfK Japan (GfK Insight Japan Co., Ltd.), and based on the application from each member company, in principle, the end of the month following the certification month. The certified works are published every month
“Butter” by BTS, released on May 21, 2021, quickly became a global phenomenon, showcasing the group’s incredible ability to dominate the international music scene. The catchy summer anthem exudes a smooth, danceable vibe, with its slick production and fun, upbeat melody. With its confident and charismatic lyrics, “Butter” displays BTS’s signature style, blending pop, funk, and a touch of disco, making it irresistible to fans worldwide. The song is designed to get listeners up and moving, with its infectious chorus and slick dance beats that perfectly complement BTS’s energetic performance.
Upon its release, “Butter” shattered numerous records, most notably debuting at No. 1 on the Billboard Hot 100 and staying there for an impressive number of weeks. It marked BTS’s fourth consecutive No. 1 hit on the chart, solidifying their position as global pop superstars. The song’s vibrant and playful music video, filled with fun choreography and sharp visuals, quickly racked up millions of views, adding to the group’s long list of accomplishments. The smooth, polished aesthetic of “Butter” was a reflection of BTS’s continued evolution as performers, while still maintaining the charm and energy that have made them a worldwide phenomenon.
“Butter” continues to hold its place as a fan favorite due to its catchy nature and fun-loving spirit. Its success was amplified by the group’s interaction with fans, with BTS making appearances and live performances across various platforms. The song’s global reach was further cemented with the addition of the Megan Thee Stallion remix, which brought a fresh and bold twist to the track. Whether through its impressive chart records or its undeniable charm, “Butter” remains a standout moment in BTS’s discography and a testament to their unyielding influence in the music industry.
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