BTS’ j-hope “MORE” Official Music Video Drops!

BTS’ j-hope has officially unveiled his first solo project from his upcoming album Jack In The Box. The rapper, known for his bright energy and dynamic stage presence, has taken a bold new turn with the release of his lead single “MORE,” along with its striking music video. This release marks a significant moment in j-hope’s solo career, showcasing a side of him that fans have never seen before.

In his Weverse Magazine interview for BTS’ anthology album Proof, j-hope had hinted at his desire to explore deeper, darker themes in his solo work. He spoke openly about wanting to break away from the familiar and embrace raw, more emotional material. The concept photos released ahead of Jack In The Box already hinted at this shift, featuring gritty, moody visuals that stood in stark contrast to his previous solo image during Hope World, which was colorful and uplifting.

“MORE” delivers exactly what j-hope promised and then some. The song hits hard with its bold production, incorporating heavy rock elements, grungy beats, and raw vocals. It is aggressive, honest, and vulnerable, showcasing his artistic growth and fearless experimentation. From the very first beat, “MORE” sets an intense tone that holds steady throughout the track. The track explores themes of ambition, internal struggle, and the relentless desire for more more passion, more dreams, and more fulfillment, no matter the cost.

The music video for “MORE” amplifies the song’s message through powerful visuals. j-hope is seen navigating stark, haunting settings, from desolate offices to dimly lit hallways, symbolizing the pressures and isolation that can come with fame and ambition. His fashion styling in the video also reflects the darker tone: punk rock-inspired outfits, dark eyeliner, and rebellious energy that starkly contrast with his previous vibrant public image. Every frame feels deliberate, crafting a narrative of transformation and self-confrontation.

Sonically, “MORE” pushes boundaries. It combines alternative rock with hip-hop, delivering a gritty, almost haunting listening experience. j-hope’s flow is razor-sharp, his delivery both fierce and emotional, conveying a sense of urgency that demands the listener’s attention. It’s a massive departure from the playful and colorful tracks he’s best known for, like “Daydream” or “Chicken Noodle Soup,” but it’s a testament to his versatility and fearless artistic spirit.

Fans and critics alike have praised “MORE” for its authenticity and boldness. It has been lauded as a refreshing break from the expected and a sign that j-hope is ready to carve out a new path as a solo artist. The song’s release has only heightened anticipation for Jack In The Box, as listeners are now curious to see what other layers j-hope will reveal through the full album.

With “MORE,” j-hope is not just releasing new music; he’s telling a story, one of growth, of breaking boundaries, and of daring to show a side of himself that’s often hidden beneath the surface. It’s a powerful statement that he is more than just the “sunshine” of BTS; he is an artist with a deep, complex vision and the courage to share it with the world. Jack In The Box promises to be a pivotal moment not only for j-hope’s career but for the broader understanding of what a BTS member’s solo journey can look like. If “MORE” is any indication, we are about to witness an extraordinary evolution.

Watch the MV below