Calvin Klein has officially unveiled the first campaign images of BTS’ Jung Kook, confirming his appointment as the brand’s newest brand ambassador. The announcement follows a short teaser clip that sparked widespread anticipation across social media, with fans speculating about the global star’s next move in the fashion world. With the release of the full photos, the partnership is now confirmed.
The newly released visuals showcase Jung Kook embodying Calvin Klein’s signature minimalist aesthetic. Effortlessly poised, he models key pieces that reflect the brand’s modern and sophisticated identity, clean silhouettes, understated tones, and confident simplicity. The campaign highlights Calvin Klein’s core strengths in contemporary essentials, reinforcing its reputation for refined yet accessible luxury.
Calvin Klein, the iconic American fashion house, is known for offering modern styles for both women and men. Its collections span apparel, handbags, footwear, underwear, fragrance, and home furnishings, positioning the brand as a global lifestyle leader. Over the decades, Calvin Klein has built a legacy rooted in bold campaigns and cultural relevance, frequently collaborating with influential figures who define their generation.
Photographed by Park Jong Ha, the campaign captures Jung Kook in a striking yet natural light. The imagery balances intimacy and strength, allowing his presence to elevate the clean lines and classic cuts synonymous with the brand. Park’s lens emphasizes texture and detail while maintaining Calvin Klein’s timeless visual language.
With this appointment, Jung Kook joins an esteemed lineup of global ambassadors, further solidifying his influence beyond music and into international fashion. As images continue to circulate worldwide, the collaboration marks another milestone in his expanding global brand portfolio, and a fresh chapter for Calvin Klein’s evolving cultural narrative.
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