BTS’s Jung Kook Makes First Official Appearance as Hublot Global Ambassador at Seoul Photo Call Event

Jung Kook has officially stepped into his new role as Hublot’s Global Brand Ambassador, making his first public appearance for the Swiss luxury watchmaker at an exclusive photo call event in Cheongdam-dong, Seoul. The event marked the beginning of Jung Kook’s formal activities with the brand, following the announcement of his appointment as global ambassador.

Held in the heart of Seoul, the photo call drew major media outlets, fashion insiders, and industry executives, signaling the significance of the collaboration between the international pop icon and the renowned luxury house. From the moment he arrived, anticipation was electric.

Jung Kook appeared in a sleek, tailored ensemble that balanced modern minimalism with quiet sophistication, an aesthetic that complemented Hublot’s bold yet refined watch designs. Cameras flashed continuously as he posed confidently, embodying the precision and strength that both his artistry and the brand represent.

On his wrist was one of Hublot’s signature timepieces, its intricate craftsmanship catching the light with every movement. The watch served not merely as an accessory, but as a statement, symbolizing the fusion of tradition and innovation that defines the Swiss maison.

Jung Kook showed a calm, composed demeanor throughout the event. Known for his meticulous performance style and disciplined work ethic, he naturally reflected the values of precision and excellence associated with haute horlogerie. Choosing Seoul for Jung Kook’s first official engagement as global ambassador was both symbolic and strategic. As one of the world’s most influential cultural capitals, particularly in music, fashion, and digital media, Seoul represents the epicenter of Jung Kook’s global journey.

The event underscored Hublot’s continued focus on strengthening its presence in Asia while reinforcing its global reach. South Korea remains one of the most dynamic luxury markets, with increasing demand for high-end watches and fashion among younger consumers. By positioning Jung Kook at the forefront of this expansion, Hublot signals its commitment to connecting heritage craftsmanship with contemporary cultural influence.

The Seoul photo call demonstrated this phenomenon in real time. Within minutes of his appearance, images from the event began trending across social platforms, with fans and fashion commentators alike discussing the watch model he wore and the styling choices for his debut.

Hublot has long championed its philosophy of “The Art of Fusion,” combining traditional Swiss watchmaking with unexpected materials and contemporary collaborations. Jung Kook’s multidimensional career aligns closely with this vision, an artist rooted in discipline and training yet constantly pushing creative boundaries.

The photo call event is expected to be only the beginning of a broader campaign rollout. There is anticipation for global advertising visuals, potential limited-edition collaborations, and appearances at key luxury events in Europe and beyond.

Given Jung Kook’s global recognition, future activities may extend to major fashion weeks, watch exhibitions, and international brand showcases. The partnership positions him not only as a face of the brand but as a central figure in its evolving cultural narrative.

Jung Kook’s first official appearance as Hublot’s Global Brand Ambassador reflects a larger shift within the luxury industry. K-pop artists are no longer emerging players in global branding; they are central figures shaping its future. The Seoul event captured this transformation in a single frame: a Swiss luxury house with decades of heritage standing alongside one of the most influential artists of his generation.

As flashes continued and the photo call concluded, one thing became clear, this partnership is more than ceremonial. It represents timing, precision, and cultural relevance converging at exactly the right moment. For Jung Kook, it marks the beginning of a new chapter in his global brand journey. For Hublot, it signals a future measured not only in seconds, but in impact.

Check out some photos from the event from various media sources